BYG - BookYourGame is an Indian startup founded in 2015 that addresses the detrimental effects of work pressure on the corporate workforce in India. The company's Corporate Fitness Program aims to combat issues such as lack of physical activity, sleep deprivation, and poor eating habits by focusing on diagnostics, on-site and online engagement, gamification, and rewards and incentives. BYG's unique approach aims to transform the traditional perception of fitness and increase activity levels among participants.
Participants in the program have access to various resources including nutritionists, on-site fitness classes, app-based gamification, fitness centers across major cities, and biometric screenings at their desks. The startup received a $400.00KVenture Round investment on 18 June 2016 from LetsVenture and Sanjay Verma.
BYG operates in the Mobile and Sports industries with its headquarters in India. The company's focus on improving the health, fitness, and productivity of the corporate workforce presents an attractive opportunity for venture capital investment, especially considering the growing emphasis on employee well-being and fitness in the corporate world.