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Bynder logo — Bynder takes you far beyond managing digital assets with an...

Bynder

Bynder takes you far beyond managing digital assets with an ecosystem of marketing tools that enables brands to thrive

Founded 2013 The Netherlands The Netherlands 622 employees Total: $372.20M Marketing, AdTech

General Information

Company Name Bynder
Founded Year 2013
Location The Netherlands The Netherlands
Founders / Decision Makers
Team member
Employees 622
Industries Marketing, AdTech
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Usage Based, Tiered Pricing
Hiring 17 roles posted in the month to 28 Oct 2026
Offices as of Oct 2026
Amsterdam, The Netherlands Boston, United States London, United Kingdom Rotterdam, The Netherlands Barcelona, Spain San Carlos, United States Melbourne, Australia Al Sufouh 2, United Arab Emirates
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Promotion Launched Oct 30, 2026

Bynder is running an SMR Sale.

Growth Metrics Oct 28, 2026

Over 82% of Bynder customers saw higher productivity using AI, with 78.9% reporting better operational efficiency.

Actively Hiring Oct 22, 2026

Hiring for 17 positions in the last 30 days.

Award Received Oct 21, 2026

Bynder ranked #1 in Digital Asset Management on G2.

Major Customer Win Oct 19, 2026

Bynder has streamlined creative workflows for fashion brand Lacoste using its DAM platform for faster publishing.

Key Role Hiring Oct 14, 2026

Hiring for key role: VP.

+2 more signals in last 30 days

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AI Insight

Bounce Watch AI
1 week ago

Bynder is strategically enhancing its market leadership in Digital Asset Management by integrating AI, as evidenced by the launch of Bynder MCP, which connects AI assistants to governed brand assets. This product innovation, coupled with a significant customer win like The Jackson Laboratory and a top ranking on G2, underscores their commitment to addressing complex content challenges. The ongoing hiring efforts and global event hosting signal continued operational expansion and market engagement following its recent buyout.

Signal Types
Product Launch Customer Win Recognition Hiring Event
Strategic Labels
AI Integration Market Leadership Product Innovation
Next Move: Expansion
·
Impact: 8/10
·
Ideal For: Growth Equity Funds — Enterprise SaaS, Private Equity — MarTech

About Bynder

Bynder, founded in 2013, is a company based in The Netherlands, offering a comprehensive digital asset management (DAM) platform that transcends traditional asset management. The platform enhances team efficiency in handling the rising influx of content and digital touchpoints, aiming to unify and streamline the asset creation and sharing process.

With a workforce of over 500 employees, known as ‘Byndies’, Bynder boasts extensive expertise in DAM, serving more than 1.7 million users across over 3,700 organizations, including prominent names like Spotify, Puma, Five Guys, and Icelandair.

The company's recent financial trajectory was marked by a significant $350 million buyout investment in December 2022, led by THL Partners. With a robust presence across eight international offices, the company is strategically positioned to bolster brands worldwide through its rich ecosystem of marketing tools.

Business keywords: Digital Asset Management, Brand Management, Marketing Software, Workflow Management, Brand Portal, Creative Management, Media Asset Management, Brand Consistency, Content Collaboration, Publishing on Demand, Marketing Resource Management, Creative Asset Management, Brand Asset Management, Branding Automation

Services & Products

Digital Asset Management
AI-Powered Content Solutions
Content Workflow Automation
Omnichannel Content Strategy

Target Customers

Large Enterprises Small and Midsize Enterprises Marketing & Brand Teams Creative Services Teams Consumer Brands Media & Entertainment

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Buyout $350.00M 1
THL Partners
THL Partners
01 Dec 2022
Series A $22.20M 1
Insight Partners
Insight Partners
01 Aug 2016
Seed Undisclosed 1
CNBB Venture Partners
CNBB Venture Partners
01 Apr 2014

Latest News

View All
Kickstart: Figo Mobility zoekt €500.000 om het gaspedaal in te trappen — Quotenet.nl
Kickstart: Figo Mobility zoekt €500.000 om het gaspedaal in te trappen
Quotenet.nl May 08, 2020
theMETISfiles Fab 30 coolste Nederlandse technologiebedrijf van 2016 is insided — Dutchitchannel.nl
theMETISfiles Fab 30 coolste Nederlandse technologiebedrijf van 2016 is insided
Dutchitchannel.nl Dec 19, 2016

Bynder Alternatives & Competitors

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Bynder vs
Copy.ai
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Bynder vs
OneTouchPoint
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Bynder vs
AdCreative.ai
AdCreative.ai France

Transforming advertising with AI. Top 3 fastest-growing company in the world, two years in a row. 🏆

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FAQ About Bynder

Bynder takes you far beyond managing digital assets with an ecosystem of marketing tools that enables brands to thrive
Bynder was founded in 2013.
Bynder is headquartered in The Netherlands. As of Oct 2026, it also has offices in Amsterdam, The Netherlands, Boston, United States, London, United Kingdom, Rotterdam, The Netherlands and Barcelona, Spain.
Bynder operates in Marketing and AdTech. Its work centres on Digital Asset Management, Brand Management, Marketing Software and Workflow Management. Its customers include Large Enterprises, Small and Midsize Enterprises and Marketing & Brand Teams.
Bynder has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Usage Based and Tiered Pricing.
Bynder has approximately 622 employees.
Bynder has completed 3 funding rounds, raising a total of $372.20M.
Bynder offers: Digital Asset Management, AI-Powered Content Solutions, Content Workflow Automation, Omnichannel Content Strategy.
Top alternatives and competitors to Bynder include Copy.ai, OneTouchPoint, AdCreative.ai, Model B, claimd. app. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Bynder and Copy.ai are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Bynder, https://bouncewatch.com/company/bynder, updated 28 October 2026. When citing, please name BounceWatch and link this page.

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