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Bynder logo — Bynder takes you far beyond managing digital assets with an...

Bynder

Bynder takes you far beyond managing digital assets with an ecosystem of marketing tools that enables brands to thrive

Founded 2013 The Netherlands The Netherlands 641 employees Total: $372.20M

General Information

Company Name Bynder
Founded Year 2013
Location The Netherlands The Netherlands
Founders / Decision Makers
Team member
Employees 641
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Usage Based, Tiered Pricing
Social

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About Bynder

Bynder, founded in 2013, is a company based in The Netherlands, offering a comprehensive digital asset management (DAM) platform that transcends traditional asset management. The platform enhances team efficiency in handling the rising influx of content and digital touchpoints, aiming to unify and streamline the asset creation and sharing process.

With a workforce of over 500 employees, known as ‘Byndies’, Bynder boasts extensive expertise in DAM, serving more than 1.7 million users across over 3,700 organizations, including prominent names like Spotify, Puma, Five Guys, and Icelandair.

The company's recent financial trajectory was marked by a significant $350 million buyout investment in December 2022, led by THL Partners. With a robust presence across eight international offices, the company is strategically positioned to bolster brands worldwide through its rich ecosystem of marketing tools.

Business keywords: Digital Asset Management, Brand Management, Marketing Software, Workflow Management, Brand Portal, Creative Management, Media Asset Management, Brand Consistency, Content Collaboration, Publishing on Demand, Marketing Resource Management, Creative Asset Management, Brand Asset Management, Branding Automation

Services & Products

Digital Asset Management
AI-Powered Content Solutions
Content Workflow Automation
Omnichannel Content Strategy

Target Customers

Large Enterprises Small and Midsize Enterprises Marketing & Brand Teams Creative Services Teams Consumer Brands Media & Entertainment

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Buyout $350.00M 1
THL Partners
THL Partners
01 Dec 2022
Series A $22.20M 1
Insight Partners
Insight Partners
01 Aug 2016
Seed Undisclosed 1
CNBB Venture Partners
CNBB Venture Partners
01 Apr 2014

Latest News

View All
Kickstart: Figo Mobility zoekt €500.000 om het gaspedaal in te trappen — Quotenet.nl
Kickstart: Figo Mobility zoekt €500.000 om het gaspedaal in te trappen
Quotenet.nl May 08, 2020
theMETISfiles Fab 30 coolste Nederlandse technologiebedrijf van 2016 is insided — Dutchitchannel.nl
theMETISfiles Fab 30 coolste Nederlandse technologiebedrijf van 2016 is insided
Dutchitchannel.nl Dec 19, 2016

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FAQ About Bynder

Bynder takes you far beyond managing digital assets with an ecosystem of marketing tools that enables brands to thrive
Bynder was founded in 2013.
Bynder is headquartered in The Netherlands.
Bynder has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Usage Based and Tiered Pricing.
Bynder has approximately 641 employees.
Bynder has completed 3 funding rounds, raising a total of $372.20M.
Bynder offers: Digital Asset Management, AI-Powered Content Solutions, Content Workflow Automation, Omnichannel Content Strategy.
Top alternatives and competitors to Bynder include Catena Company, IntelligenceBank, Kadanza, Air, Focal. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Bynder and Catena Company are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Bynder, https://bouncewatch.com/company/bynder, updated 20 May 2026. When citing, please name BounceWatch and link this page.

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