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Cassandra logo — An AI Budget allocator that tells you how much and where to...

Cassandra

An AI Budget allocator that tells you how much and where to spend your advertising budget to maximize your ROI

Founded 2022 Italy Italy 32 employees Seed Total: $2.30M Marketing, AdTech

General Information

Company Name Cassandra
Founded Year 2022
Location Italy Italy
Employees 32
Industries Marketing, AdTech
Funding Stage Seed
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Usage Based, Service Fee
Offices as of Sep 2026
Milan, Italy
Social

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AI Insight

Bounce Watch AI
1 month ago

Cassandra has recently unveiled Cassandra 2.0, an enhanced AI budget allocator designed to make growth predictable, coupled with a significant update to its company website. These developments signal a strategic evolution of its core offering and a renewed emphasis on market presence within the marketing analytics sector. The concurrent targeted hiring activity suggests the company is preparing for its next phase of growth and market penetration following these product advancements.

Signal Types
Product Launch Website Update Hiring
Strategic Labels
Product Evolution Market Expansion AI Optimization
Next Move: Expansion
·
Impact: 8/10
·
Ideal For: MarTech AI VCs – Seed/Series A

About Cassandra

Founded in 2022, Cassandra is a dynamic player in the Marketing and AdTech industries, headquartered in Italy. The company offers an innovative AI-driven solution aimed at optimizing advertising budgets for maximum return on investment (ROI).

With the slogan, "An AI Budget allocator that tells you how much and where to spend your advertising budget to maximize your ROI," Cassandra provides businesses with fortnightly spending recommendations. These insights are supported by precise conversion predictions, overcoming limitations of traditional analytics tools like Google Analytics.

Cassandra's unique proposition lies in its cookie-less technology, which enables detailed tracking of sales and ROI for each campaign, ensuring accuracy in media planning. Recently, Cassandra secured a significant €2.00M Seed investment on March 1, 2025. Key investors include Pitchdrive, Mana Ventures, Italian Founders Fund, Webranking, Marco Di Pietro, and Lorenzo Lato, underscoring strong market confidence.

Business keywords: AI Budget Allocation, Marketing Optimization, Advertising ROI, Media Planning, Campaign Investment Strategy, Conversion Prediction, Cookie-less Technology, Marketing Analytics, Marketing Automation, Marketing Mix Modeling, Incrementality Testing, Media Optimization, Data-Driven Marketing, Advertising Performance Measurement

Services & Products

Marketing Mix Model
Incrementality Testing
Always on Incrementality
Daily Performance Reports
Revenue Forecasting
Investment Recommendations

Target Customers

Ecommerce Companies Retail Brands B2B Enterprises Fintech Firms Educational Institutions Nonprofit Organizations Marketing Agencies

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Seed €2.00M 6
Pitchdrive Mana Ventures Italian Founders Fund
Pitchdrive, Mana Ventures +4
01 Mar 2025
Seed €300.00K 1
Vento Ventures
01 Jun 2023

Cassandra Alternatives & Competitors

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Cassandra vs
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Cassandra vs
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Cassandra vs
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FAQ About Cassandra

An AI Budget allocator that tells you how much and where to spend your advertising budget to maximize your ROI
Cassandra was founded in 2022.
Cassandra is headquartered in Italy. As of Sep 2026, it also has offices in Milan, Italy.
Cassandra operates in Marketing and AdTech. Its work centres on AI Budget Allocation, Marketing Optimization, Advertising ROI and Media Planning. Its customers include Ecommerce Companies, Retail Brands and B2B Enterprises.
Cassandra has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Usage Based and Service Fee.
Cassandra has approximately 32 employees.
Cassandra has completed 2 funding rounds, raising a total of $2.30M. The latest funding stage is Seed.
Cassandra offers: Marketing Mix Model, Incrementality Testing, Always on Incrementality, Daily Performance Reports, Revenue Forecasting, Investment Recommendations.
Top alternatives and competitors to Cassandra include Wordego, Dreamdata, Popsycle Digital Marketing, Dochase Adx, junbi.ai. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Cassandra and Wordego are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Cassandra, https://bouncewatch.com/company/cassandra-2, updated 5 September 2026. When citing, please name BounceWatch and link this page.

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