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Cassandra logo — An AI Budget allocator that tells you how much and where to...

Cassandra

An AI Budget allocator that tells you how much and where to spend your advertising budget to maximize your ROI

Founded 2022 Italy Italy 32 employees Seed Total: $2.30M Marketing, AdTech

General Information

Company Name Cassandra
Founded Year 2022
Location Italy Italy +2
Employees 32
Industries Marketing, AdTech
Funding Stage Seed
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Homepage Update

Significant changes detected on company website (47.8% content change).

Growth Metrics Aug 31, 2026

Cassandra's team size grew from two engineers to almost 10 people in over 2 years.

Product Launch Aug 24, 2026

Cassandra is launching Cassandra 2.0, an updated version of their AI budget allocator designed to make growth predictable.

Actively Hiring Aug 14, 2026

Hiring for 1 position in the last 30 days.

Get alerts when Cassandra shows new signals

AI Insight

Bounce Watch AI
5 days ago

Cassandra has recently unveiled Cassandra 2.0, an enhanced AI budget allocator designed to make growth predictable, coupled with a significant update to its company website. These developments signal a strategic evolution of its core offering and a renewed emphasis on market presence within the marketing analytics sector. The concurrent targeted hiring activity suggests the company is preparing for its next phase of growth and market penetration following these product advancements.

Signal Types
Product Launch Website Update Hiring
Strategic Labels
Product Evolution Market Expansion AI Optimization
Next Move: Expansion
·
Impact: 8/10
·
Ideal For: MarTech AI VCs – Seed/Series A

About Cassandra

Founded in 2022, Cassandra is a dynamic player in the Marketing and AdTech industries, headquartered in Italy. The company offers an innovative AI-driven solution aimed at optimizing advertising budgets for maximum return on investment (ROI).

With the slogan, "An AI Budget allocator that tells you how much and where to spend your advertising budget to maximize your ROI," Cassandra provides businesses with fortnightly spending recommendations. These insights are supported by precise conversion predictions, overcoming limitations of traditional analytics tools like Google Analytics.

Cassandra's unique proposition lies in its cookie-less technology, which enables detailed tracking of sales and ROI for each campaign, ensuring accuracy in media planning. Recently, Cassandra secured a significant €2.00M Seed investment on March 1, 2025. Key investors include Pitchdrive, Mana Ventures, Italian Founders Fund, Webranking, Marco Di Pietro, and Lorenzo Lato, underscoring strong market confidence.

Taxonomy: AI Budget Allocation, Marketing Optimization, Advertising ROI, Media Planning, Campaign Investment Strategy, Conversion Prediction, Cookie-less Technology, Marketing Analytics, Marketing Automation, Marketing Mix Modeling, Incrementality Testing, Media Optimization, Data-Driven Marketing, Advertising Performance Measurement

Services & Products

Marketing Mix Model
Incrementality Testing
Always on Incrementality
Daily Performance Reports
Revenue Forecasting
Investment Recommendations

Target Customers

Ecommerce Companies Retail Brands B2B Enterprises Fintech Firms Educational Institutions Nonprofit Organizations Marketing Agencies

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Seed •••••• 6
Investor Investor Investor
•••• •••• 		01 Mar 2025
Seed •••••• 1 •••• •••• 01 Jun 2023

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FAQ About Cassandra

An AI Budget allocator that tells you how much and where to spend your advertising budget to maximize your ROI
Cassandra was founded in 2022.
Cassandra is headquartered in Italy.
Cassandra operates in the following industries: Marketing, AdTech.
Cassandra has approximately 32 employees.
Cassandra has completed 2 funding rounds, raising a total of $2.30M. The latest funding stage is Seed.
Cassandra offers: Marketing Mix Model, Incrementality Testing, Always on Incrementality, Daily Performance Reports, Revenue Forecasting, Investment Recommendations.
Top alternatives and competitors to Cassandra include Andata.io, Leaddriver, Maxilla Marketing, Sticky, Calconic. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Cassandra and Andata.io are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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