Choco

The AI-powered platform to grow your food distribution business 🚀

Founded 2018 Germany

Berlin, Germany 423 employees Total: $299.70M Food and Beverage, Marketing

General Information

Company Name Choco

Founded Year 2018

Location

Berlin, Germany

Employees 423

Industries Food and Beverage, Marketing

Business Model B2B, SaaS, B2B2B

Revenue Model Subscription, Tiered Pricing, Usage Based

Social

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A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Event Participation Oct 05, 2026

Choco participated in the Sterling Supergroup Ltd Conference, engaging in networking and discussions while also running a competition.

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AI Insight

Bounce Watch AI

1 week ago

Choco is strategically strengthening its AI infrastructure, highlighted by a recent partnership with OpenAI for Business aimed at leveraging advanced AI to transform unstructured order data within the food supply chain. This deep commitment to AI innovation is already demonstrating market traction, as evidenced by a major customer win where Flaschenteufel adopted their AI OrderAgent for significant efficiency improvements. These developments underscore Choco's aggressive push to embed cutting-edge AI across its platform, positioning it for continued product-led growth and market dominance in food distribution.

Signal Types

Partnership Customer Acquisition Hiring

Strategic Labels

AI-driven Growth Strategic Partnerships Customer Expansion

Next Move: Expansion

Impact: 8/10

Ideal For: Growth Equity Investors — AI-driven Foodtech

About Choco

Choco is an AI-powered platform based in Berlin, Germany, designed to enhance food distribution businesses. It operates across the US, UK, Europe, and the Middle East, connecting food distributors, operators, and suppliers on a single intelligent platform for order management, sales, and ecommerce.

Founded in 2018, Choco offers services such as order processing automation, AI-powered sales tools, and eCommerce storefront creation. It caters primarily to food and beverage distributors, manufacturers, and businesses seeking digital improvements. Operating on a B2B and SaaS model, Choco generates revenue through subscription, tiered pricing, and usage-based models.

Business keywords: AI-powered solutions, Food distribution, Supply chain optimization, Order management, Ecommerce platform, Business efficiency, Margin protection, Restaurant technology, Supplier connectivity, Operational resilience, Order lifecycle management, Frictionless ordering, Food system infrastructure, Intelligent platform, Global food system

Services & Products

Order processing automation

AI-powered sales tools

eCommerce storefront creation

Foodservice CRM solutions

Target Customers

Food & beverage distributors Manufacturers Distributors seeking digital transformation

Funding Rounds & Investors (7)

View All

Funding Stage	Amount	Investors	Lead Investors	Date
Late VC	€25.00M	5	Bessemer Venture Partners, Left Lane Capital +3	01 Feb 2023
Series B	$111.00M	13	Bessemer Venture Partners, Left Lane Capital +11	01 Apr 2022
Series B	$100.00M	4	Bessemer Venture Partners, Left Lane Capital +2	01 Jul 2021
Round	Undisclosed	-		01 Jan 2021
Early VC	$30.20M	6	Bessemer Venture Partners, Target Global +4	01 Jan 2020
Series A	$33.50M	5	Bessemer Venture Partners, Target Global +3	01 Oct 2019
Seed	Undisclosed	1	Atlantic	01 Mar 2018

Latest News

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Techcrunch Feb 07, 2024

Choco Alternatives & Competitors

Choco vs

TUFUD Argentina

una plataforma de pedidos para gastros.

Pre-Seed

4 employees

Food Delivery, Food and Beverage

Compare Choco vs TUFUD

Choco vs

fleksa United States

All-in-One Solutions to Help Restaurants Grow

Pre-Seed

13 employees

E-Commerce, Food and Beverage

Compare Choco vs fleksa

FAQ About Choco

The AI-powered platform to grow your food distribution business 🚀

Choco was founded in 2018.

Choco is headquartered in Berlin, Germany.

Choco operates in Food and Beverage and Marketing. Its work centres on AI-powered solutions, Food distribution, Supply chain optimization and Order management. Its customers include Food & beverage distributors, Manufacturers and Distributors seeking digital transformation.

Choco has a B2B, SaaS and B2B2B business model. Its revenue comes from Subscription, Tiered Pricing and Usage Based.

Choco has approximately 423 employees.

Choco has completed 7 funding rounds, raising a total of $299.70M.

Choco offers: Order processing automation, AI-powered sales tools, eCommerce storefront creation, Foodservice CRM solutions.

Top alternatives and competitors to Choco include TUFUD, fleksa. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Choco and TUFUD are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Choco, https://bouncewatch.com/company/choco, updated 12 October 2026. When citing, please name BounceWatch and link this page.