Cimri is a leading Turkey-based e-commerce platform specializing in price comparison, catering to a wide user base since its founding in 2008. With its slogan "En Son Kaça Olur?", Cimri has successfully positioned itself as a reliable source for users to compare prices, features, stores, discounts, and promotions across millions of products and hundreds of stores, facilitating practical decision-making without engaging in direct sales.
As of now, Cimri is ranked as the 38th most trafficked website in Turkey and holds the position of the fourth in the e-commerce category. The platform witnessed significant growth and transformation post its acquisition by iLab Ventures in 2011, a venture capital firm established in 2000 that also invests in several other prominent sites like kariyer.net and arabam.com.
In 2021, Cimri introduced Cimri Markette, which provides innovative solutions for comparing supermarket prices, offering users the unique feature to observe price changes over time. This expansion highlights the company's continued investment in enhancing its human resources, brand identity, communication, and stakeholder relationships, which underpins its strong market presence and growth strategy.