Coinmerce is a European cryptocurrency trading platform based in The Netherlands, designed to prioritize simplicity and usability for its users. The company serves crypto investors, digital asset enthusiasts, retail crypto traders, technology-savvy individuals, and investors seeking passive income.
Founded in 2017, Coinmerce offers services such as crypto buying and selling, portfolio management, yield rewards, custody services, and market news and insights. It operates on a B2C platform and marketplace business model, generating revenue through transaction and service fees, as well as tiered pricing structures.