Products

Signal Tracker Data Platform Data Enrichment API Intelligence desk

Solutions

Inward Investment & Aftercare Deal Origination Executive Search Corporate Development Signal-Based Outbound Competitive Intelligence Funding Signals Competitor Monitoring For Sales Teams For Founders For Agencies For Investors

Explore

Companies Live Signals Markets Trends

Resources

Signal Checker Blog Integrations FAQ Contact
Login Book a demo
commercetools logo — The leading autonomous commerce platform. Powering agentic s...

commercetools

The leading autonomous commerce platform. Powering agentic shopping and enterprise operations.

Founded 2010 Germany Munchen, Germany 554 employees Series C Total: $287.80M

General Information

Company Name commercetools
Founded Year 2010
Location Germany Munchen, Germany
Employees 554
Funding Stage Series C
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Usage Based, Service Fee
Social

BounceWatch is an independent company data service, not affiliated with commercetools. To contact commercetools, visit commercetools.com.

Is this your company?

Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.

Get Verified

How does commercetools compare?

A PDF of commercetools and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

See a sample report

This takes a few seconds: we look beyond our own index too.

Meeting commercetools soon?

A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

About commercetools

commercetools, founded in 2010 and headquartered in Germany, stands as a prominent player in the digital commerce platform space, specifically tailored for global enterprises. Its commitment to helping businesses increase revenue and optimize performance across multiple channels is well-noted in its standing as a leading enterprise commerce platform. The company’s platform delivers unified digital experiences encompassing B2C, B2B, in-store, and AI-driven commerce at an enterprise scale.

Adopting a collaborative, hub-based operational model, commercetools boasts a global team presence in cities like Munich, Boston, and Singapore, driving forward the future of commerce innovation alongside renowned industry leaders such as Danone, Eurail, NBCUniversal, Sephora, and Volkswagen Group. The company secured a substantial $140.00M in Series C investment on 01 September 2021, supported by investors Insight Partners, REWE Group, and Accel.

Business keywords: enterprise commerce, digital commerce platform, cloud-native, composable commerce, omnichannel, ecommerce technology, B2B commerce, B2C commerce, headless commerce, API-first, microservices, customer experiences, commerce platform, scalability

Services & Products

Digital Commerce Platform
AI-driven Business Solutions
Unified Commerce Foundation
Commerce Platform Integration
Customer Experience Personalization
Commerce Platform Scalability
Commerce Support and Expert Services

Target Customers

Enterprises Retailers Manufacturers Distributors B2B Buyers Fashion & Lifestyle Brands Healthcare Organizations Telecommunications Providers

Funding Rounds & Investors (8)

View All
Funding Stage Amount Investors Lead Investors Date
Series C $140.00M 3
Insight Partners REWE Group
Insight Partners, REWE Group +1
01 Sep 2021
Growth Equity Non VC Undisclosed -
01 May 2021
Late VC €130.00M 1
Insight Partners
Insight Partners
01 Oct 2019
Corporate Spinout Undisclosed 1
REWE Digital
01 Jan 2019
Growth Equity VC $17.00M 1
REWE Group
REWE Group
01 Sep 2018
Acquisition Undisclosed 1
REWE Digital
01 Sep 2014
Series A Undisclosed 5
Bayern Kapital HTGF Astutia Ventures GmbH
Bayern Kapital, HTGF +3
01 Oct 2011
Seed $800.00K 4
Bayern Kapital HTGF Astutia Ventures GmbH
Bayern Kapital, HTGF +2
01 Sep 2006

Latest News

View All
When shopping stops being a place — Thenextweb
When shopping stops being a place
Thenextweb Jan 13, 2026
Checkly secures $20M Series B for code error detection — Tech
Checkly secures $20M Series B for code error detection
Tech Nov 23, 2025
commercetools, Stripe, Lovable, and Klaviyo Launch Global Virtual Hackathon to Shape the Future of A... — Finance.yahoo.com
commercetools, Stripe, Lovable, and Klaviyo Launch Global Virtual Hackathon to Shape the Future of AI-Driven Commerce
Finance.yahoo.com Sep 22, 2025

commercetools Alternatives & Competitors

View All Alternatives
commercetools vs
Saleor Commerce
Saleor Commerce Poland

#1 enterprise open-source commerce API for global brands. Microservices-based, GraphQL-first, Cloud-...

Seed
25 employees
API, E-Commerce
Compare commercetools vs Saleor Commerce
commercetools vs
Slatwall Commerce, an Ultra Commerce Company
Slatwall Commerce, an Ultra Commerce Company United States

A modern eCommerce platform that combines enterprise features with headless commerce flexibility.

4 employees
E-Commerce
Compare commercetools vs Slatwall Commerce, an Ultra Commerce Company
commercetools vs
Lidia Commerce
Lidia Commerce Turkey

Next generation of commerce

19 employees
E-Commerce, Information Technology
Also compare with: commercetools vs Orium Orium commercetools vs OXID eSales AG OXID eSales AG View all alternatives

FAQ About commercetools

The leading autonomous commerce platform. Powering agentic shopping and enterprise operations.
commercetools was founded in 2010.
commercetools is headquartered in Munchen, Germany.
commercetools has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Usage Based and Service Fee.
commercetools has approximately 554 employees.
commercetools has completed 8 funding rounds, raising a total of $287.80M. The latest funding stage is Series C.
commercetools offers: Digital Commerce Platform, AI-driven Business Solutions, Unified Commerce Foundation, Commerce Platform Integration, Customer Experience Personalization, Commerce Platform Scalability, Commerce Support and Expert Services.
Top alternatives and competitors to commercetools include Saleor Commerce, Slatwall Commerce, an Ultra Commerce Company, Lidia Commerce, Orium, Rye. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
commercetools and Saleor Commerce are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for commercetools, https://bouncewatch.com/company/commercetools, updated 25 September 2026. When citing, please name BounceWatch and link this page.

Analytics cookies (ours + Google). Cookie Policy

Book a demo 30 minutes