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Countingup logo — Forget everything you know about business banking

Countingup

Forget everything you know about business banking

Founded 2017 United Kingdom London, United Kingdom 39 employees Series A Total: $16.15M Finance, Financial Services +2

General Information

Company Name Countingup
Founded Year 2017
Location United Kingdom London, United Kingdom +1
Employees 39
Industries Finance, Financial Services, Fintech +1
Funding Stage Series A
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Homepage Update

Significant changes detected on company website (61.6% content change).

New Partnership Aug 18, 2026

Our company, Countingup, announced a partnership with 11:FS Fintech Insider, with Chief Revenue Officer Phoebe Wallis discussing it on their podcast.

Product Launch Aug 17, 2026

Countingup launched a new offering for brands, enabling them to launch financial products without building everything from scratch.

Growth Metrics Aug 12, 2026

Countingup has reached a milestone, helping more than 100,000 small businesses manage finances through its app.

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AI Insight

Bounce Watch AI
1 week ago

Countingup has demonstrated robust strategic progression and significant market traction, having successfully surpassed 100,000 small business customers. Concurrently, the company is making a major strategic pivot by launching an embedded finance platform for brands, diversifying its revenue streams beyond direct SME services. Enhanced regulatory trust from FSCS protection and a strategic partnership with 11:FS Fintech Insider further bolster its position and visibility within the competitive fintech landscape.

Signal Types
Product Launch Customer Growth Market Expansion Regulatory Milestone Partnership Strategic Update
Strategic Labels
Platform Diversification Market Penetration Regulatory Compliance
Next Move: Fundraising
·
Impact: 9/10
·
Ideal For: Fintech VCs — Series B, Embedded Finance Investors

About Countingup

Countingup, founded in 2017, is a pioneering force in the Fintech space, headquartered in the United Kingdom. Renowned for its slogan, "Forget everything you know about business banking," it offers an integrated platform combining banking, accounting, and tax management in a single, smart app.

Positioned at the intersection of Finance, Financial Services, and Banking, Countingup addresses the inefficiencies of traditional financial institutions. This innovative approach has garnered significant investor interest, exemplified by its £9.10M Series A investment on 01 March 2021. Noteworthy investors include CVentures, Framework Venture Partners, Gresham House Ventures, Start Ventures, and SAGE.

As the fintech landscape continues to evolve, Countingup is poised as a strong contender offering robust solutions that streamline financial processes for businesses, capable of attracting further investment and expansion opportunities.

Taxonomy: digital banking, integrated accounting, tax management, business app, bookkeeping, invoicing solutions, expense tracking, SME solutions, freelancer tools, consultant finance, contractor services, sole trader support, accounting automation, finance software

Services & Products

combination of banking, accounting, and tax services in one app
automatic bookkeeping and transaction categorization
real-time tax estimation and saving tool
invoice generation and payment links
direct debit setup (coming soon)

Target Customers

small business owners freelancers self-employed professionals accountants tax advisors

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Series A •••••• 5
Investor Investor Investor Investor
•••• •••• 		01 Mar 2021
Early VC •••••• 3
Investor Investor
•••• •••• 		01 May 2020
Seed •••••• 3
Investor Investor Investor
01 Sep 2018
Seed •••••• 5
Investor
•••• •••• 		01 Oct 2017

Countingup Alternatives & Competitors

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Countingup vs
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Countingup vs
Juni
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Countingup vs
Leasy (Techstars '23)
Leasy (Techstars '23) Italy

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FAQ About Countingup

Forget everything you know about business banking
Countingup was founded in 2017.
Countingup is headquartered in London, United Kingdom.
Countingup operates in the following industries: Finance, Financial Services, Fintech, Banking.
Countingup has approximately 39 employees.
Countingup has completed 4 funding rounds, raising a total of $16.15M. The latest funding stage is Series A.
Countingup offers: combination of banking, accounting, and tax services in one app, automatic bookkeeping and transaction categorization, real-time tax estimation and saving tool, invoice generation and payment links, direct debit setup (coming soon).
Top alternatives and competitors to Countingup include Autobooks, Juni, Leasy (Techstars '23), CashDirector, Xolo. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Countingup and Autobooks are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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