Countingup

Forget everything you know about business banking

Founded 2017

London, United Kingdom 39 employees Series A Total: $16.15M Finance, Financial Services +2

General Information

Company Name Countingup

Founded Year 2017

Location

London, United Kingdom

Employees 39

Industries Finance, Financial Services, Fintech +1

Funding Stage Series A

Business Model B2B, SaaS, Freemium

Revenue Model Subscription, Tiered Pricing, Freemium

Social

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AI Insight

Bounce Watch AI

1 month ago

Countingup has demonstrated robust strategic progression and significant market traction, having successfully surpassed 100,000 small business customers. Concurrently, the company is making a major strategic pivot by launching an embedded finance platform for brands, diversifying its revenue streams beyond direct SME services. Enhanced regulatory trust from FSCS protection and a strategic partnership with 11:FS Fintech Insider further bolster its position and visibility within the competitive fintech landscape.

Signal Types

Product Launch Customer Growth Market Expansion Regulatory Milestone Partnership Strategic Update

Strategic Labels

Platform Diversification Market Penetration Regulatory Compliance

Next Move: Fundraising

Impact: 9/10

Ideal For: Fintech VCs — Series B, Embedded Finance Investors

About Countingup

Countingup, founded in 2017, is a pioneering force in the Fintech space, headquartered in the United Kingdom. Renowned for its slogan, "Forget everything you know about business banking," it offers an integrated platform combining banking, accounting, and tax management in a single, smart app.

Positioned at the intersection of Finance, Financial Services, and Banking, Countingup addresses the inefficiencies of traditional financial institutions. This innovative approach has garnered significant investor interest, exemplified by its £9.10M Series A investment on 01 March 2021. Noteworthy investors include CVentures, Framework Venture Partners, Gresham House Ventures, Start Ventures, and SAGE.

As the fintech landscape continues to evolve, Countingup is poised as a strong contender offering robust solutions that streamline financial processes for businesses, capable of attracting further investment and expansion opportunities.

Business keywords: digital banking, integrated accounting, tax management, business app, bookkeeping, invoicing solutions, expense tracking, SME solutions, freelancer tools, consultant finance, contractor services, sole trader support, accounting automation, finance software

Services & Products

combination of banking, accounting, and tax services in one app

automatic bookkeeping and transaction categorization

real-time tax estimation and saving tool

invoice generation and payment links

direct debit setup (coming soon)

Target Customers

small business owners freelancers self-employed professionals accountants tax advisors

Funding Rounds & Investors (4)

View All

Funding Stage	Amount	Investors	Lead Investors	Date
Series A	£9.10M	5	CVentures, Framework Venture Partners +3	01 Mar 2021
Early VC	£4.00M	3	CVentures, Start Ventures +1	01 May 2020
Seed	£2.30M	3	JamJar Investments, Forward Partners +1	01 Sep 2018
Seed	€750.00K	5	Frontline Ventures, Will Neale +3	01 Oct 2017

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FAQ About Countingup

Forget everything you know about business banking

Countingup was founded in 2017.

Countingup is headquartered in London, United Kingdom.

Countingup operates in Finance, Financial Services, Fintech and Banking. Its work centres on digital banking, integrated accounting, tax management and business app. Its customers include small business owners, freelancers and self-employed professionals.

Countingup has a B2B, SaaS and Freemium business model. Its revenue comes from Subscription, Tiered Pricing and Freemium.

Countingup has approximately 39 employees.

Countingup has completed 4 funding rounds, raising a total of $16.15M. The latest funding stage is Series A.

Countingup offers: combination of banking, accounting, and tax services in one app, automatic bookkeeping and transaction categorization, real-time tax estimation and saving tool, invoice generation and payment links, direct debit setup (coming soon).

Top alternatives and competitors to Countingup include Accountable, ANNA Money, Ember, Found, Coconut. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Countingup and Accountable are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Countingup, https://bouncewatch.com/company/countingup, updated 3 September 2026. When citing, please name BounceWatch and link this page.

Countingup

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AI Insight

About Countingup

Services & Products

Target Customers

Funding Rounds & Investors (4)

Countingup Alternatives & Competitors

FAQ About Countingup