Criteo logo — The advertising platform for the open Internet

Criteo

The advertising platform for the open Internet

Founded 2005 374 employees IPO Total: $309.60M Advertising, E-Commerce +4

General Information

Company Name Criteo
Founded Year 2005
Employees 374
Industries Advertising, E-Commerce, Internet +3
Funding Stage IPO
Business Model B2B, SaaS, Platform
Revenue Model Advertising, Performance Based, Usage Based

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About Criteo

Criteo, known for its slogan "The advertising platform for the open Internet", has established itself as a leader in the commerce marketing sector since its founding in 2005 by a talented team in a start-up incubator in Paris. The company has achieved a remarkable global footprint, primarily driven by its cutting-edge machine-learning technology and access to extensive data, which ensures superior performance scalability and measurable ROI for its clients.

Over the years, Criteo has ventured into various industries, including Advertising, E-Commerce, Internet, Marketing, AdTech, and CRM and Sales. Its success is attested by the creativity and dedication of more than 2,800 employees worldwide. Notably, the company's last major funding effort was a substantial $250.60M IPO investment recorded on 01 October 2013, which bolstered its capacity to innovate and expand in the competitive ad-tech industry.

Business keywords: commerce marketing, data scalability, performance scalability, measurable ROI, employee ingenuity, retargeting, internet advertising, recommendation systems, personalization, behavioral targeting, ecommerce, CPC advertising, programmatic advertising, global leadership

Services & Products

Commerce Media Platform
Self-Service Performance Advertising
Retail Media Platform
Dynamic Retargeting
Predictive Bidding
Product Recommendations
Video Advertising
Dynamic Creative Optimization

Target Customers

Marketers & Agencies Retailers Media Owners Brands Agencies Commerce Companies

Funding Rounds & Investors (7)

View All
Funding Stage Amount Investors Lead Investors Date
IPO $250.60M -
01 Oct 2013
Series D $38.60M 5
Bessemer Venture Partners, Sapphire Ventures +3
01 Sep 2012
Series C $7.00M 1
Bessemer Venture Partners
01 May 2010
Round Undisclosed 1
Mosaic Ventures
01 Jan 2009
Series B $10.40M 3
Index Ventures, Elaia Partners +1
01 Jan 2008
Seed €3.00M 1
Elaia Partners
01 Apr 2006
Round Undisclosed 1
AGORANOV
01 Apr 2005

Criteo Alternatives & Competitors

Criteo vs

RTB House is a next-generation performance DSP that uses proprietary Deep Learning AI algorithms to...

Growth
1423 employees
AI, Advertising
Criteo vs
Rakuten Advertising
Rakuten Advertising United States

Leading the industry in delivering affiliate and partner marketing solutions.

871 employees
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Criteo vs
Marpipe
Marpipe United States

Powering catalog advertising. Follow for weekly takes on design culture & ecommerce.

Series A
26 employees
Advertising, Internet

FAQ About Criteo

The advertising platform for the open Internet
Criteo was founded in 2005.
Criteo operates in Advertising, E-Commerce, Internet, Marketing, AdTech and CRM and Sales. Its work centres on commerce marketing, data scalability, performance scalability and measurable ROI. Its customers include Marketers & Agencies, Retailers and Media Owners.
Criteo has a B2B, SaaS and Platform business model. Its revenue comes from Advertising, Performance Based and Usage Based.
Criteo has approximately 374 employees.
Criteo has completed 7 funding rounds, raising a total of $309.60M. The latest funding stage is IPO.
Criteo offers: Commerce Media Platform, Self-Service Performance Advertising, Retail Media Platform, Dynamic Retargeting, Predictive Bidding, Product Recommendations, Video Advertising, Dynamic Creative Optimization.
Top alternatives and competitors to Criteo include RTB House, Rakuten Advertising, Marpipe, CommerceIQ, Upwave. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Criteo and RTB House are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Criteo, https://bouncewatch.com/company/criteo, updated 8 April 2026. When citing, please name BounceWatch and link this page.

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