Bengaluru, India
DaMENSCH, founded in 2018 by Anurag Saboo and Gaurav Pushkar, has positioned itself as a leader in revolutionizing men's apparel in India. The company's slogan, "Here to make man-kind comfortable", encapsulates its mission of enhancing comfort through innovative products. Initially focused on men's innerwear, DaMENSCH has expanded to include outerwear and lifestyle accessories.
Having attracted over 1 million customers and boasting an average online rating of 4.8, DaMENSCH claims its spot as the 3rd largest men's essentials brand in the country, with retail outlets in over 200 cities. Their commitment to the "3 Cs"—Comfort, Confidence, and Consciousness—is evident in their diverse product range, including plus sizes and an exclusive pride collection.
The company's commitment to sustainability, alongside its appeal to diverse consumer needs, positions it favorably for growth. Supported by a substantial INR216.20M Series B investment from Matrix Partners India, Saama Capital, A91 Partners, and Whiteboard Capital, DaMENSCH is well-equipped to continue redefining comfort for men across India.
