Arlington, United States
Slogan: Strategic Marketing Research and Advanced Analytic Services
Description: Decision Analyst is a global marketing research and analytical consulting agency, serving a number of Fortune 500 corporations, advertising agencies, and management consulting firms. The firm is headquartered in Dallas-Fort Worth and serves clients across North America, Europe, Latin America, and Asia. With over 150 employees, Decision Analyst is a leader in advanced analytics, mathematical modeling, simulation, and optimization techniques. They focus on qualitative investigations, strategic survey research, marketing science, and advanced analytics to solve complex marketing and business problems. The firm's major focus is on new product development, including ideation, concept development, concept testing, and new product sales forecasting.
Industries: Analytics
Founded: 1978
Services: Decision Analyst helps clients create winning marketing strategies, develop new products, build powerful brands, improve product acceptance, increase advertising effectiveness, boost package design performance, strengthen promotional programs, optimize pricing strategies, enhance the customer shopping experience, and optimize employee recruiting and retention.
Last Investment: No publicly disclosed information.
