Deserve logo — A mobile-first credit card platform that allows partners to...

Deserve

A mobile-first credit card platform that allows partners to offer superior personalized experiences for cardholders.

Founded 2013 United States Palo Alto, United States 72 employees Acquired Total: $445.40M

General Information

Company Name Deserve
Founded Year 2013
Location United States Palo Alto, United States
Founders / Decision Makers
Team member
Employees 72
Funding Stage Acquired
Social

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About Deserve

Deserve Inc. is positioning itself as a key player in the fintech space with its mobile-first credit card platform. Launched in 2013, the company operates out of the United States and offers a robust cloud-native and API-enabled architecture that enables its partners to deliver personalized experiences for cardholders. The firm collaborates with a diverse range of partners, including financial institutions, fintech startups, traditional lenders, and merchant co-brands, aiming to redefine their customer engagement model.

Having recently secured an acquisition investment on 01 April 2025 from Intuit Ventures, Deserve is well-poised for a promising horizon. This strategic backing could amplify its growth trajectory and solidify its market standing. Investors might find interest in the company's potential to scale its innovative solutions, which are designed to enhance customer experiences and partner synergies within a rapidly evolving digital economy.

Taxonomy: Mobile-first Credit Card Platform, Cloud-native Architecture, API-enabled Solutions, Personalized Cardholder Experiences, Financial Institutions Partnership, Fintech Collaboration, Lender Alliances, Merchant Co-brands, Consumer Credit Cards, Business Credit Cards, Payments Solutions, Credit Card Issuing, Digital Credit Solutions, Cardholder Engagement, Fintech Innovations

Services & Products

Marketing Services
Traffic Optimization
Online Advertising

Target Customers

Small Businesses E-commerce Companies Marketing Professionals

Funding Rounds & Investors (12)

View All
Funding Stage Amount Investors Lead Investors Date
Acquisition •••••• 1
Investor
01 Apr 2025
Debt Financing •••••• 3
Investor Investor Investor
01 May 2022
Late Vc •••••• 1
Investor
01 Oct 2021
Series D •••••• 4
Investor Investor Investor Investor
01 Jun 2021
Series C •••••• 7
Investor Investor Investor Investor Investor
•••• ••••
01 Nov 2019

View All 12 Funding Rounds

Deserve Alternatives & Competitors

Deserve vs
Bullla
Bullla Brazil

Pensamos em soluções de crédito e benefícios feitos de gente pra gente, que sejam boas para sua empr...

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Deserve vs

Metrobank Card Corporation [MCC], (A FINANCE COMPANY AND GENERAL INSURANCE AGENCY) is one of the lea...

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Deserve vs

Empowering over 2.5 million customers with versatile financial solutions, forging strong alliances w...

Secondary Market
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Also compare with: Deserve vs Jaja Finance Jaja Finance

FAQ About Deserve

A mobile-first credit card platform that allows partners to offer superior personalized experiences for cardholders.
Deserve was founded in 2013.
Deserve is headquartered in Palo Alto, United States.
Deserve has approximately 72 employees.
Deserve has completed 12 funding rounds, raising a total of $445.40M. The latest funding stage is Acquired.
Deserve offers: Marketing Services, Traffic Optimization, Online Advertising.
Top alternatives and competitors to Deserve include Bullla , Metrobank Card Corporation, Latitude Financial Services, Jaja Finance, Credit One Bank. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Deserve and Bullla are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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