Deserve
A mobile-first credit card platform that allows partners to offer superior personalized experiences for cardholders.
72 employees · est. 2013 · Palo Alto, United States
Latitude Financial Services
Empowering over 2.5 million customers with versatile financial solutions, forging strong alliances with top retailers across Australia and New Zealand.
1001-5000 employees · est. 2015
Deserve is the older company (2013 vs 2015); Latitude Financial Services is the larger of the two.
Side-by-Side Comparison
| Metric | Deserve | Latitude Financial Services |
|---|---|---|
| Founded | ||
| Founded | 2013 older | 2015 |
| Headquarters | ||
| Headquarters | Palo Alto, United States | Not tracked yet |
| Employees | ||
| Employees | 72 | 1001-5000 larger |
| Industry | ||
| Industry | Not tracked yet | Finance, Financial Services, Payments |
| Funding Stage | ||
| Funding Stage | Acquired | Secondary Market |
| Total Funding | ||
| Total Funding | $445.40M | $300.00M |
| Funding Rounds | ||
| Funding Rounds | 12 | 1 |
| Services | ||
| Services | Marketing Services, Traffic Optimization, Online Advertising | Not tracked yet |
| Target Customers | ||
| Target Customers | Small Businesses, E-commerce Companies, Marketing Professionals | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Mobile-first Credit Card Platform, Cloud-native Architecture, API-enabled Solutions, Personalized Cardholder Experiences, Financial Institutions Partnership, Fintech Collaboration, Lender Alliances, Merchant Co-brands, Consumer Credit Cards, Business Credit Cards, Payments Solutions, Credit Card Issuing, Digital Credit Solutions, Cardholder Engagement, Fintech Innovations | Consumer Finance, Retail Finance, Credit Cards, Personal Loans, Sales Finance, Financial Solutions, Australia, New Zealand, Partnerships, Credit Applications, Billing Remittance, Interest-Free Finance |
| Website | ||
| Website | deserve.com | latitudefinancial.com.au |
About Deserve
Deserve Inc. is positioning itself as a key player in the fintech space with its mobile-first credit card platform. Launched in 2013, the company operates out of the United States and offers a robust cloud-native and API-enabled architecture that enables its partners to deliver personalized experien...
About Latitude Financial Services
Latitude Financial Services is a prominent player in the consumer finance industry within Australia and New Zealand, with a track record of serving over 2.5 million customers with a variety of versatile financial solutions. Since its establishment in 2015, the company has quickly made a mark, offeri...
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Compiled from the BounceWatch company index. We last looked at Deserve on 29 May 2026, and Latitude Financial Services on 13 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.