Differs

Differs, founded in 2023, is a promising AI SaaS startup headquartered in France that aims to revolutionize retail pricing strategies with its slogan, "Turn pricing into a profit machine | Right price = Willingness to pay + Accurate stock forecast 💹". The company is focused on addressing outdated pricing models in retail by leveraging AI to determine the optimal price point for each product, thus maximizing profits and reducing markdowns.

By predicting price elasticity and sell-through rates across product lifecycles, Differs empowers brands to optimize pricing based on demand, surfacing insights beyond traditional stock-level and seasonal considerations. Their performance-based model stands out with a "No gain, no pay" promise, ensuring risk-free engagement for clients. Real-world impact is evident, as exemplified by notable customer Roberto Cavalli, which achieved a +35% revenue boost in outlets globally within just eight weeks.

Differs was recognized as a Top 10 AI Innovation at the Retail Tech Show 2025. The company’s latest financial backing came from AGORANOV through a Support Program investment on 01 June 2023, signifying strong industry confidence in their potential to redefine retail economics.