New York, United States
DIRT, founded in 2020, is a groundbreaking consumer intelligence company headquartered in the United States. The company utilizes applied AI to forecast engagement trends with the speed and precision encapsulated in their slogan, "Predicting engagement at the speed of AI." By leveraging advanced neuroscience tools, DIRT dives deeper than traditional methods such as surveys and A/B testing to reveal the pivotal factors driving audience engagement. This approach identifies the relationship between attention and emotion across content forms, guiding users towards deeper, more meaningful interactions.
Specializing in AI, Analytics, and Digital Media, DIRT delivers unparalleled strategy and insights to some of the world's most renowned brands. Having secured a $2.50M Pre Seed Round investment on 11 February 2021, the company is poised for substantial growth, making it an attractive prospect for investors seeking innovative solutions in audience measurement and consumer intelligence.
