Doji, founded in 2020, is positioning itself as a pivotal player in the circular economy of electronics within emerging markets. Its slogan, "The Smart Trading Platform for Used Tech Products," encapsulates its mission to transform the way retailers handle used tech devices. The platform leverages AI-driven grading and real-time bidding to convert used electronics into instant purchasing power, making sales more sustainable and profitable for retailers.
Doji operates within multiple industries, including Consumer Electronics, E-Commerce, Financial Services, and Marketplaces. Based in Brazil, the company's innovative plug-and-play model not only enhances sales but also boosts customer retention through strategic collaborations with insurers, telcos, and manufacturers.
The company's potential has already caught the attention of investors, securing a Seed Round investment on 25 October 2023 from RBS Ventures. This suggests growing confidence in Doji’s unique approach to making sustainability a profitable endeavor in electronics trade-in infrastructure.