France
DooH it, founded in 2014, is poised at the intersection of Advertising and Information Technology sectors, with its headquarters in France. The company's mission is to maximize the value of advertising campaigns through advanced contextualization and hyper-targeting powered by AI.
The innovation behind DooH it is captured in its flagship service, DigiCab, an onboard digital out-of-home network integrated into taxis and ride-sharing vehicles. This network utilizes AI to monitor viewer engagement and intelligently optimize video ad placements based on various contextual factors such as trip details and time of day. The company's model not only enhances brand visibility among premium audiences but also supports eco-mobility by sharing a portion of ad revenue with partner drivers.
Having already garnered trust from over 150 brands, DooH it received a €500.00K seed round investment from La Poste on 28 October 2019. This investment is pivotal in its mission to create business value while supporting eco-mobility initiatives.
