Dr. Will's logo — No Gunk. No Junk. Just Naturally Tasty

Dr. Will's

No Gunk. No Junk. Just Naturally Tasty

Founded 2016 United Kingdom London, United Kingdom 10 employees Grant Total: $1.00K Food and Beverage

General Information

Company Name Dr. Will's
Founded Year 2016
Location United Kingdom London, United Kingdom
Founders / Decision Makers
Team member
Employees 10
Industries Food and Beverage
Funding Stage Grant
Business Model D2C, E Commerce, B2C
Revenue Model Product Sales, One Time Purchase
Social

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About Dr. Will's

Dr. Will's, founded in 2016, is carving out a niche in the Food and Beverage industry as the UK’s first all-natural condiment brand. The company's slogan, "No Gunk. No Junk. Just Naturally Tasty," encapsulates its mission to deliver naturally sweet condiments that eschew artificial sweeteners for natural sugar sources, making a compelling case for health-conscious consumers.

Headquartered in the United Kingdom, Dr. Will's stands out in a market increasingly driven by demand for clean label products. This could position the company well for growth as consumer preferences continue to shift toward healthier alternatives.

The company received its last known investment of £1.00K in the form of a grant on 01 January 2016, with UCL Entrepreneurs as the investor. While this early-stage funding highlights initial support and belief in the brand’s potential, additional investment would likely be pivotal in scaling operations and increasing market penetration within the growing natural foods segment.

Business keywords: natural condiments, clean-label products, health-conscious food, sugar alternatives, minimal processing, ketchup alternatives, BBQ sauce alternatives, honest ingredients, natural sweeteners, food innovation, natural flavor

Services & Products

Manufacture and sale of condiments with no added sugar
Online sales and distribution
Customizable product bundles

Target Customers

Families Health-conscious individuals Parents concerned about children's nutrition Foodies

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Grant £1.00K 1
UCL Entrepreneurs
01 Jan 2016

Dr. Will's Alternatives & Competitors

Dr. Will's vs
Annie's Inc.
Annie's Inc. United States

Annie's. More Than Just Food.

Acquired
78 employees
Agriculture, Food and Beverage
Dr. Will's vs

Iogurte é isso.

Acquired
14 employees
Food and Beverage, Manufacturing
Dr. Will's vs
Tessemae's
Tessemae's United States

Simplify Food. Amplify Life.

Series A
31 employees
Food and Beverage, Manufacturing

FAQ About Dr. Will's

No Gunk. No Junk. Just Naturally Tasty
Dr. Will's was founded in 2016.
Dr. Will's is headquartered in London, United Kingdom.
Dr. Will's operates in Food and Beverage. Its work centres on natural condiments, clean-label products, health-conscious food and sugar alternatives. Its customers include Families, Health-conscious individuals and Parents concerned about children's nutrition.
Dr. Will's has a D2C, E Commerce and B2C business model. Its revenue comes from Product Sales and One Time Purchase.
Dr. Will's has approximately 10 employees.
Dr. Will's has completed 1 funding round, raising a total of $1.00K. The latest funding stage is Grant.
Dr. Will's offers: Manufacture and sale of condiments with no added sugar, Online sales and distribution, Customizable product bundles.
Top alternatives and competitors to Dr. Will's include Annie's Inc., Iogurte Moo, Tessemae's, Taste Flavor Co., GRIDDLE | B Corp™ . These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Dr. Will's and Annie's Inc. are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Dr. Will's, https://bouncewatch.com/company/dr-wills, updated 26 September 2026. When citing, please name BounceWatch and link this page.

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