Duel Tech, founded in 2015 by world-record adventurer Paul Archer and viral games developer Panagiotis Tsarouchis, is a UK-based innovator in the Advertising and Creator Economy sectors. The company's flagship offering, the Duel Brand Advocacy Platform, empowers brands to convert customers into their largest acquisition channels by mobilizing social affiliates, content creators, and micro-influencers.
The platform stands out by quantifying the ROI of advocacy in contrast to traditional ad methods and is distinguished by being Bcorp Certified, prioritizing sustainable business practices. Duel Tech's talent pool includes experts from industry giants like Amazon and Lululemon.
With clients including prestigious brands such as Charlotte Tilbury, Monica Vinader, and more, Duel Tech raised £2.50M from SuperSeed in a recent Seed Round on 23 August 2022, positioning the company for continued growth in the Retail and Marketing industries.