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Duel Tech logo — Advocacy at scale that enables brands to transform customers...

Duel Tech

Advocacy at scale that enables brands to transform customers into their biggest acquisition channel.

Founded 2015 United Kingdom London, United Kingdom 73 employees Seed Total: $4.30M Advertising, Automation +5

General Information

Company Name Duel Tech
Founded Year 2015
Location United Kingdom London, United Kingdom
Employees 73
Industries Advertising, Automation, Content Creators +4
Funding Stage Seed
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Usage Based, Service Fee
Hiring 1 role posted in the month to 25 Sep 2026
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Actively Hiring Sep 11, 2026

Hiring for 1 position in the last 30 days.

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About Duel Tech

Duel Tech, founded in 2015 by world-record adventurer Paul Archer and viral games developer Panagiotis Tsarouchis, is a UK-based innovator in the Advertising and Creator Economy sectors. The company's flagship offering, the Duel Brand Advocacy Platform, empowers brands to convert customers into their largest acquisition channels by mobilizing social affiliates, content creators, and micro-influencers.

The platform stands out by quantifying the ROI of advocacy in contrast to traditional ad methods and is distinguished by being Bcorp Certified, prioritizing sustainable business practices. Duel Tech's talent pool includes experts from industry giants like Amazon and Lululemon.

With clients including prestigious brands such as Charlotte Tilbury, Monica Vinader, and more, Duel Tech raised £2.50M from SuperSeed in a recent Seed Round on 23 August 2022, positioning the company for continued growth in the Retail and Marketing industries.

Business keywords: Brand Advocacy, Customer Advocacy Marketing, Social Commerce, Marketing Automation, eCommerce, Brand Ambassador Programs, Social Affiliate Programs, Content Creator Community, Micro-Influencer Management, ROI Measurement, Bcorp Certified, Community Building, Digital Advertising Alternatives, Psychology in Marketing

Services & Products

Brand Advocacy Platform
Advocate Management
Social Affiliate Programs
Ambassador Programs
Content Creation and Management
Automated Rewards and Incentives

Target Customers

E-commerce Brands Retail Companies Marketing Teams Brand Managers Community Managers Social Media Managers

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round £2.50M 1
SuperSeed
SuperSeed
23 Aug 2022
Seed Round £1.80M 4
London Co-Investment Fund Downing Ventures University of Bristol Enterprise Fund
London Co-Investment Fund, Downing Ventures +2
27 Oct 2020
Seed Round Undisclosed 2
Parkwalk Advisors Adelpha
Parkwalk Advisors, Adelpha
05 Nov 2018
Seed Round Undisclosed 1
Creative England
01 Jan 2016

Duel Tech Alternatives & Competitors

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Duel Tech vs
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Duel Tech vs
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Duel Tech vs
Stack Influence
Stack Influence United States

Marketplace for partnerships between e-commerce brands and everyday people.

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FAQ About Duel Tech

Advocacy at scale that enables brands to transform customers into their biggest acquisition channel.
Duel Tech was founded in 2015.
Duel Tech is headquartered in London, United Kingdom.
Duel Tech operates in Advertising, Automation, Content Creators, Creator Economy, Platforms, Retail and Marketing. Its work centres on Brand Advocacy, Customer Advocacy Marketing, Social Commerce and Marketing Automation. Its customers include E-commerce Brands, Retail Companies and Marketing Teams.
Duel Tech has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Usage Based and Service Fee.
Duel Tech has approximately 73 employees.
Duel Tech has completed 4 funding rounds, raising a total of $4.30M. The latest funding stage is Seed.
Duel Tech offers: Brand Advocacy Platform, Advocate Management, Social Affiliate Programs, Ambassador Programs, Content Creation and Management, Automated Rewards and Incentives.
Top alternatives and competitors to Duel Tech include Upfluence, Wishlink, Stack Influence, Split Technologies, Inc., PFR Group. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Duel Tech and Upfluence are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Duel Tech, https://bouncewatch.com/company/duel, updated 25 September 2026. When citing, please name BounceWatch and link this page.

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