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Mastercard Dynamic Yield logo — Personalization Beyond Imagination

Mastercard Dynamic Yield

Personalization Beyond Imagination

Founded 2011 United States New York, United States 468 employees Acquired Total: $740.00M AI, Analytics +5

General Information

Company Name Mastercard Dynamic Yield
Founded Year 2011
Location United States New York, United States
Employees 468
Industries AI, Analytics, Data Analytics +4
Funding Stage Acquired
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Usage Based, Tiered Pricing
Social

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About Mastercard Dynamic Yield

Mastercard Dynamic Yield, operating under the slogan "Personalization Beyond Imagination", is a pivotal player in the realm of advanced digital customer experiences. Founded in 2011 and headquartered in the United States, the company serves a broad spectrum of industries including AI, Analytics, Data Analytics, E-Commerce, Enterprise Software, Marketing, and Publishing.

The company's innovative platform, Dynamic Yield’s Experience OS, empowers over 400 global enterprises by layering advanced personalization technology over existing CMS or Commerce solutions. This enables businesses to deliver content, products, and offers that are finely tuned to individual customer preferences, effectively boosting revenue, fostering customer loyalty, and maintaining a competitive edge.

The strategic acquisition of Dynamic Yield by Mastercard on 01 December 2021, for $325 million, underscores its significant potential and alignment with evolving market demands.

Business keywords: Digital Customer Experiences, Personalization Technology, Experience Optimization, Content Algorithm Matching, Customer Loyalty Building, Revenue Optimization, Customer Experience Synchronization, Commerce Solution Integration, Website Personalization, Email Marketing, Cross-Channel Marketing, Mobile Marketing, Conversion Rate Optimization, Product Recommendations, A/B Testing

Services & Products

Segmentation
Targeting
Customer Recommendations
Journey Orchestration
Optimization
Conversational Commerce
API and Developer Tools

Target Customers

eCommerce Businesses Financial Services Media Companies Restaurants Grocery Chains Travel Industry iGaming Platforms

Funding Rounds & Investors (10)

View All
Funding Stage Amount Investors Lead Investors Date
Acquisition $325.00M 1
Mastercard
Mastercard
01 Dec 2021
Acquisition $300.00M 1
McDonald's
01 Mar 2019
Series D $38.00M 6
Bessemer Venture Partners Viola Ventures Union Tech Ventures
Bessemer Venture Partners, Viola Ventures +4
01 Nov 2018
Series D $32.00M 11
Bessemer Venture Partners Global Founders Capital Marker
Bessemer Venture Partners, Global Founders Capital +9
01 Aug 2018
Series C $9.00M 3
Clal Tech La Maison
Clal Tech, La Maison +1
01 Jul 2017
Series C $22.00M 8
Bessemer Venture Partners Global Founders Capital Marker
Bessemer Venture Partners, Global Founders Capital +6
01 Dec 2016
Seed Undisclosed -
01 Jul 2016
Series B $12.00M 4
Bessemer Venture Partners Marker Innovation Endeavors
Bessemer Venture Partners, Marker +2
01 Jun 2014
Series A $2.00M 3
Bessemer Venture Partners Innovation Endeavors
Bessemer Venture Partners, Innovation Endeavors +1
01 Apr 2013
Angel Undisclosed -
01 Nov 2011

Mastercard Dynamic Yield Alternatives & Competitors

View All Alternatives
Mastercard Dynamic Yield vs
Coveo Qubit.
Coveo Qubit. United States

Make ecommerce better.

Series C
13 employees
AI, Advertising
Mastercard Dynamic Yield vs
Braze
Braze United States

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™

2285 employees
Analytics, Automation
Mastercard Dynamic Yield vs
Insider One
Insider One Turkey

The #1 AI-native Omnichannel and Customer Engagement Platform

Series E
1890 employees
AI, Productivity
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FAQ About Mastercard Dynamic Yield

Personalization Beyond Imagination
Mastercard Dynamic Yield was founded in 2011.
Mastercard Dynamic Yield is headquartered in New York, United States.
Mastercard Dynamic Yield operates in AI, Analytics, Data Analytics, E-Commerce, Enterprise Software, Marketing and Publishing. Its work centres on Digital Customer Experiences, Personalization Technology, Experience Optimization and Content Algorithm Matching. Its customers include eCommerce Businesses, Financial Services and Media Companies.
Mastercard Dynamic Yield has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Usage Based and Tiered Pricing.
Mastercard Dynamic Yield has approximately 468 employees.
Mastercard Dynamic Yield has completed 10 funding rounds, raising a total of $740.00M. The latest funding stage is Acquired.
Mastercard Dynamic Yield offers: Segmentation, Targeting, Customer Recommendations, Journey Orchestration, Optimization, Conversational Commerce, API and Developer Tools.
Top alternatives and competitors to Mastercard Dynamic Yield include Coveo Qubit., Braze, Insider One, Nosto, Optimizely. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Mastercard Dynamic Yield and Coveo Qubit. are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Mastercard Dynamic Yield, https://bouncewatch.com/company/dynamic-yield-by-mastercard, updated 2 June 2026. When citing, please name BounceWatch and link this page.

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