Ecotricity, known as Britain’s greenest energy company, has been a trailblazer in the renewable energy sector since its founding in 1995. As the World’s first green electricity company, it pioneered offering Green Electricity at a time when the concept was non-existent. This innovation kicked off the global movement toward sustainable energy practices.
With a strong mission to reduce carbon emissions—accounting for 30% of Britain’s emissions—Ecotricity introduced Green Gas made from food waste in 2010, expanding its focus to become a comprehensive Green Energy company. This approach revolutionizes how gas is supplied by integrating it into the national grid.
The company employs a unique business model known as 'Bills into Mills', funding the construction of new Green Energy sources through customer energy bills. A notable aspect for investors is its not-for-dividend status, reallocating all profits to its mission. Although its last significant investment was a €32 million venture round on 29 August 2007, the company's innovative model and strong mission provide a compelling value proposition in the renewable energy market.