Oakland, United States
E.L.F. BEAUTY is a consumer goods and e-commerce company, founded in 2004 and headquartered in the United States. The company's commitment to inclusive, accessible, cruelty-free beauty is evident in its slogan, "We stand with every eye, lip, face and paw." This ethos has fueled the success of the e.l.f. Cosmetics brand, both online and at retail, for over a decade.
In 2020, the company made a strategic move by acquiring the clean-beauty brand W3LL People and collaborating with Alicia Keys to launch Keys Soulcare, a new lifestyle beauty brand. These initiatives demonstrate their dedication to expanding their portfolio with brands that align with their purpose and values.
e.l.f. Beauty, Inc. is on a mission to not only thrive as a business but also to create a culture where individuals are empowered to express their truest selves. While specific details about the last investment and investors are currently unavailable, the company's focus on ethical and inclusive beauty positions it well in the competitive beauty and wellness industry.
