eShakti.com is a disruptive fashion startup that is changing the way clothes are made and bought. Founded in 2011, the company offers made-to-order women’s apparel in 30+ countries, including the USA, UK, France, Germany, and India. Positioned as the #1 custom clothing brand for women's clothing in the US, eShakti stands out as the only mainstream brand that serves ALL women, as their clothes are made to each customer’s exact size, shape, and height.
One of the company's key differentiators is its proprietary technology, FX, which allows customers to customize fabric, neckline, sleeves, and hem length based on their preferences and view the changes in real-time. This level of customer involvement in the design process ensures that they get styles that truly suit them.
In addition to its customer-centric approach, eShakti’s made-to-order model is inherently sustainable, as it saves energy and prevents waste by producing only what is sold. The company also stands out with its ability to launch products in 7 days and respond to real-time changes in trends, boasting zero finished goods inventory, no manufacturing risk, and an asset-light set-up.
Despite being a relatively young company, eShakti has garnered significant media attention, having been featured in publications such as the Wall Street Journal, Chicago Tribune, Glamour, and Refinery 29. It is also recognized as one of the Internet Retailer’s 100 Most Innovative companies.
With offices in New York, Delhi NCR, and Chennai, eShakti presents an innovative and sustainable approach to fashion that has the potential to continue making waves in the industry.