Essmart

Essmart, founded in 2012 and headquartered in India, is a pivotal player in rural market innovation, reflected in its slogan, "Connecting technologies." The company effectively bridges the gap between impactful technologies and rural markets by making vital livelihood products more accessible at the village level.

Essmart operates through a tech-enabled network of rural B2B partners, which includes rural shops and Farmer Producer Organizations, putting the focus on enhancing climate-resilient agriculture and household technologies. The company employs a dynamic feedback loop to ensure their offerings meet the precise needs of rural customers, effectively empowering market actors with research-driven and targeted rural marketing strategies.

Essmart's most recent funding was a Late VC investment, completed on 01 August 2023 by the Insaan Group. This investment underscores investor confidence in Essmart’s mission to drive innovation and unlock rural India's growth potential through impactful products and solutions.