ESTO Group logo — ESTO is the go-to destination for seamless payment solutions...

ESTO Group

ESTO is the go-to destination for seamless payment solutions, revolutionising the way businesses sell and how people buy

Founded 2017 Estonia Estonia 116 employees

General Information

Company Name ESTO Group
Founded Year 2017
Location Estonia Estonia
Employees 116
Business Model B2B2C, Embedded Finance, Platform
Revenue Model Service Fee, Usage Based, Transaction Fee
Hiring 6 roles posted in the month to 16 Oct 2026
Offices as of Oct 2026
City Centre, Estonia
Social

BounceWatch is an independent company data service, not affiliated with ESTO Group. To contact ESTO Group, visit esto.eu.

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

New Partnership Oct 15, 2026

ESTO Group announced its continued partnership with Signet Bank and Edmunds Antufjevs, who served as the sole arranger for their recent €25M notes transaction.

Product Launch Oct 15, 2026

ESTO Group highlighted its newest product, business lending, noting it is scaling well and performing flawlessly.

Growth Metrics Oct 15, 2026

ESTO Group reported €64.7M in credit issuance for the first half of 2026, representing a +36% YoY increase.

Actively Hiring Oct 12, 2026

Hiring for 5 positions in the last 30 days.

Key Role Hiring Oct 08, 2026

Hiring for key role: Chief Financial Officer.

AI Insight

Bounce Watch AI
1 week ago

ESTO Group is strategically expanding its market presence and product offerings by launching ESTO Spot, a new QR-code-powered in-store payment solution, indicating a diversification beyond e-commerce. This product innovation coincides with significant traction, having grown its merchant network to over 10,000 partners, underscoring strong market penetration and scaling capabilities in the Baltics. The company's continued hiring further supports its robust growth trajectory.

Signal Types
Product Launch Traction Hiring
Strategic Labels
Market Diversification Merchant Network Growth Omnichannel Payments
Next Move: Expansion
·
Impact: 8/10
·
Ideal For: Fintech VCs — Growth Stage

About ESTO Group

ESTO Group provides smart payment options for businesses and shoppers across the Baltics, with its headquarters in Estonia. The company offers checkout tools like ESTO 3 for splitting payments and Pay Later options, both fee-free, catering to consumers, e-commerce merchants, retail customers, and various niche markets including health, beauty, travel, and home renovation.

Founded in 2017, ESTO Group offers a diverse range of services such as Buy Now, Pay Later, consumer loans, and a variety of specific loans, including vehicle and health loans. It operates on a B2B2C, embedded finance, and platform business model, generating revenue through service fees, usage-based charges, and transaction fees. Their solutions are designed to make buying and selling both smooth and flexible.

Business keywords: payment solutions, checkout tools, split payments, buy now pay later, marketing support, instalment plans, hire purchase, small loans, fee-free payment options, shopping solutions, sales optimization, customer acquisition

Services & Products

Buy Now, Pay Later
Consumer Loans
Income Insurance
Credit Line Services
Vehicle Loans
Health Loans
Travel Loans
Renovation Loans

Target Customers

Consumers E-commerce Merchants Retail Customers Health and Beauty Service Users Travel Enthusiasts Vehicle Buyers Home Renovators

No funding data available for ESTO Group yet.

ESTO Group Alternatives & Competitors

ESTO Group vs
vnoska
vnoska Malta

Vnoska — the installment card: no interest or down payment. Buy now without overpayments, pay later...

Seed
1 employees
Financial Services, Fintech
ESTO Group vs

欲しい未来の、出発点。

Seed
18 employees
E-Commerce, Finance
ESTO Group vs
MobyPay
MobyPay Malaysia

Buy Smarter, Pay Later

Non Equity Assistance
10 employees
Financial Services

FAQ About ESTO Group

ESTO is the go-to destination for seamless payment solutions, revolutionising the way businesses sell and how people buy
ESTO Group was founded in 2017.
ESTO Group is headquartered in Estonia. As of Oct 2026, it also has offices in City Centre, Estonia.
ESTO Group has a B2B2C, Embedded Finance and Platform business model. Its revenue comes from Service Fee, Usage Based and Transaction Fee.
ESTO Group has approximately 116 employees.
ESTO Group offers: Buy Now, Pay Later, Consumer Loans, Income Insurance, Credit Line Services, Vehicle Loans, Health Loans, Travel Loans, Renovation Loans, Beauty Loans, Fast Loans.
Top alternatives and competitors to ESTO Group include vnoska, Smartpay, MobyPay. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
ESTO Group and vnoska are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for ESTO Group, https://bouncewatch.com/company/esto-1, updated 10 October 2026. When citing, please name BounceWatch and link this page.

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