exceL eSports logo — EXCEL ESPORTS is a UK brand with competitive lineups in game...

exceL eSports

EXCEL ESPORTS is a UK brand with competitive lineups in games like Fortnite and is a partner of LEC.

Founded 2014 9 employees Merged Total: $20.00M

General Information

Company Name exceL eSports
Founded Year 2014
Employees 9
Funding Stage Merged
Business Model B2C, B2B, D2C
Revenue Model Advertising

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About exceL eSports

EXCEL ESPORTS, founded in 2014 by siblings Joel and Kieran Holmes-Darby, is a prominent UK-based Gaming and Sports brand with competitive lineups in major games including Fortnite, VALORANT, FIFA, and League of Legends.

The company stands as one of the original partners in the prestigious LEC, Europe's top esports league. Highlighting its competitive edge is the inclusion of exceptional talent like Fortnite star Jaden "Wolfiez" Ashman, noted for his historic achievement as the youngest gamer to amass $1 million.

In a significant business maneuver, EXCEL ESPORTS secured a multi-year partnership with BT, a leader in UK telecommunications, boosting the brand's visibility and market position.

Their most recent financial stride is the successful closing of a €20.00M Private Equity Round in July 2021, led by notable investors such as TNF Ventures, JRJ Group, and TCIM.

Business keywords: esports, gaming culture, competitive gaming, Fortnite, VALORANT, FIFA, League of Legends, LEC partnership, competitive rosters, BT partnership, London-based, Joel Holmes-Darby, Kieran Holmes-Darby, Wolfiez, telecommunications partnership

Services & Products

Esports Team Operations
Content Creation
Brand Partnerships
Merchandising

Target Customers

Esports Enthusiasts Gamers Sponsorship Brands Game Developers Merchandise Consumers

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Merger Undisclosed 1
Giant Ventures
01 Dec 2023
Late VC €20.00M 5
IPGL, JRJ Group +3
01 Jul 2021
Growth Equity VC Undisclosed 1
JRJ Group
01 Jan 2018

exceL eSports Alternatives & Competitors

exceL eSports vs
Repeat.gg
Repeat.gg United States

Competitive gaming tournaments simplified | Eat. Sleep. Game. Repeat.

Seed
21 employees
Content Creators, Gaming

FAQ About exceL eSports

EXCEL ESPORTS is a UK brand with competitive lineups in games like Fortnite and is a partner of LEC.
exceL eSports was founded in 2014.
exceL eSports has a B2C, B2B and D2C business model. Its revenue comes from Advertising.
exceL eSports has approximately 9 employees.
exceL eSports has completed 3 funding rounds, raising a total of $20.00M. The latest funding stage is Merged.
exceL eSports offers: Esports Team Operations, Content Creation, Brand Partnerships, Merchandising.
Top alternatives and competitors to exceL eSports include Repeat.gg. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
exceL eSports and Repeat.gg are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for exceL eSports, https://bouncewatch.com/company/excel-esports, updated 23 December 2025. When citing, please name BounceWatch and link this page.

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