Eyebuydirect

Eyebuydirect is an e-commerce and retail startup established in 2005 with a clear focus on providing affordable eyewear for everyone. The company's slogan, "Every Vision of You," reflects its commitment to inclusivity and accessibility. With a bold mission to address the needs of the 2.2 billion people worldwide suffering from uncorrected vision, founder Roy Hessel envisioned a solution to the high cost of eyewear. Eyebuydirect's vertically integrated business model empowers them to oversee the entire manufacturing process, from concept to design and the lens lab, thus enabling them to offer affordable prices. The company's frames start from as little as $6, making eyewear accessible to a wide audience. In addition, their in-house brand, RFLKT, is dedicated to offering fashionable frames, while new collections reflect the latest trends in eyewear. Eyebuydirect's commitment to affordability and style positions them as a disruptive force in the eyewear industry with immense potential for growth and customer impact.