fal logo — Generative media platform for developers.

fal

Generative media platform for developers.

Founded 2020 United States San Francisco, United States 187 employees Series D Total: $334.90M

General Information

Company Name fal
Founded Year 2020
Location United States San Francisco, United States
Employees 187
Funding Stage Series D
Business Model B2B, PaaS, API
Revenue Model Usage Based, Pay As You Go, Subscription
Offices as of Aug 2026
San Francisco, United States
Social

BounceWatch is an independent company data service, not affiliated with fal. To contact fal, visit fal.ai.

Is this your company?

Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.

Get Verified

How does fal compare?

A PDF of fal and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

See a sample report

This takes a few seconds: we look beyond our own index too.

Meeting fal soon?

A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Pricing Changed Oct 15, 2026

fal raised the price per megapixels from $0.003 to $0.024, and reduced the quantity per $1 from 333.33 megapixels to 200 megapixels.

New Partnership Oct 09, 2026

fal has announced a partnership with Claude, evident through the launch of the fal Claude Connector in conjunction with Claude Motion.

Feature Release Oct 07, 2026

fal has launched Vidu Q4, a new image-to-video feature that enables creation of clips from a single first frame with native audio, or reference-to-video using up to 12 reference images and 3 voice …

Product Launch Oct 01, 2026

fal has launched fal Recast, a new generative media product that allows users to easily change any character in a video by uploading an existing video and a reference photo.

About fal

fal, founded in 2020, stands at the forefront of the Generative Media Cloud industry, serving as a pioneering platform for developers. Operating out of the United States, the company is carving a niche in the tech landscape with a strong focus on empowering developers through its generative media tools.

The recent $140.00M Series D investment secured on 01 December 2025 is a testament to the company's potential and the confidence it inspires in major investors. This funding round saw participation from high-profile investors, including Kleiner Perkins, Andreessen Horowitz/a16z, Nvidia, and Sequoia, which underscores their belief in fal's vision and technological prowess.

With a strong backing and a compelling value proposition, fal is well-positioned to scale its capabilities and influence within the generative media sector, offering promising growth prospects for stakeholders.

Business keywords: Generative Media, AI Tools for Developers, Media Content Creation, Audio Generation, Video Generation, Image Generation, Rapid Inference, AI-generated Media, Creative Workflows, Innovation in Media, Developer Tools, Efficient Media Production, AI-driven Creativity, Media Technology

Services & Products

Generative Image, Video, and Audio Models
Serverless GPU Deployments
Model Gallery Access
Dedicated Clusters for Model Training
Inference Engine
Custom AI Model Deployment

Target Customers

Developers Enterprise Businesses AI Research Labs Public Companies Hypergrowth Startups

Pricing

as listed on Oct 15, 2026

$1.99–5.99 · custom plans on request

  • 288GB: $5.99
  • 192GB: $5.49
  • 141GB: $2.99
  • 80GB: $2.49
fal's pricing page

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Series D $140.00M 4
Kleiner Perkins, Andreessen Horowitz/ a16z +2
01 Dec 2025
Series C $125.00M 12
Bessemer Venture Partners, Village Global +10
01 Jul 2025
Series B $49.00M 5
Bessemer Venture Partners, First Round Capital +3
01 Feb 2025
Seed $14.00M 8
First Round Capital, Kindred Ventures +6
01 Sep 2024
Seed $6.90M -
01 Jun 2022

fal Alternatives & Competitors

fal vs

AI platform for creative developers. Open-source roots. Community at the center. Users pay across ap...

Pre-Seed
9 employees
AI
fal vs
Rubbrband
Rubbrband United States

The AI Platform for Filmmakers

Seed
7 employees
AI, Developer Tools

FAQ About fal

Generative media platform for developers.
fal was founded in 2020.
fal is headquartered in San Francisco, United States.
fal has a B2B, PaaS and API business model. Its revenue comes from Usage Based, Pay As You Go and Subscription.
As listed on fal's pricing page on Oct 15, 2026: $1.99–5.99 · custom plans on request (288GB: $5.99; 192GB: $5.49; 141GB: $2.99; 80GB: $2.49).
fal has approximately 187 employees.
fal has completed 5 funding rounds, raising a total of $334.90M. The latest funding stage is Series D.
fal offers: Generative Image, Video, and Audio Models, Serverless GPU Deployments, Model Gallery Access, Dedicated Clusters for Model Training, Inference Engine, Custom AI Model Deployment.
Top alternatives and competitors to fal include pollinations.ai, Rubbrband. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
fal and pollinations.ai are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for fal, https://bouncewatch.com/company/fal, updated 31 August 2026. When citing, please name BounceWatch and link this page.

Analytics cookies (ours + Google). Cookie Policy

Book a demo 30 minutes