London, United Kingdom
FIIT, founded in 2017 and headquartered in the United Kingdom, distinguishes itself in the Health and Wellness sector with its hybrid fitness platform. Branded as the #1 rated fitness app, FIIT leverages technology to create a personalized fitness experience. Users have access to elite personal trainers at home or in the gym, engaging in diverse workouts spanning HIIT to yoga.
The company's slogan, "Train Together. Train with Purpose. Anytime, Anywhere," encapsulates its mission to foster smart, habit-forming exercise routines. This is achieved through collaborations with fitness experts, data scientists, and engineers, ensuring workouts are both efficient and enjoyable. The platform integrates with fitness trackers, including its proprietary Fiit device, as well as others like Apple Watch and Garmin, providing real-time data and progress tracking.
Prominent investors such as Exxor Seeds, JamJar, and Connect Ventures back FIIT and its innovative approach, reaffirmed by its notable presence in media outlets like The Sunday Times and Forbes. The company's last funding round was a £988.41K Equity Crowdfunding investment via Crowdcube in March 2022, demonstrating its ongoing appeal and growth potential.
