Financeit, founded in 2011, is a leading Canadian fintech company based in Toronto. Known for its slogan, "We simplify complex sales transactions for businesses and their customers," Financeit has established itself as a foremost point-of-sale financing provider. The company serves over 10,000 businesses in sectors like home improvement, recreational vehicles, and retail by enabling them to offer flexible monthly payment plans to their customers.
The company has made strategic partnerships with OEMs, distributors, and associations to provide exclusive deals and networking opportunities, thereby facilitating businesses in closing more sales. In a significant strategic move, Financeit recently amalgamated with Simply Group Financial Corp., SNAP Home Finance Corp., and assets of EcoHome Financial.
As of June 2024, Financeit secured a substantial $500 million debt financing round from notable investors, CIBC Innovation Banking and Concentra Bank. This investment underscores confidence in Financeit’s robust growth potential and strategic direction within the financial services industry.