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Financeit logo — We simplify complex sales transactions for businesses and th...

Financeit

We simplify complex sales transactions for businesses and their customers.

Founded 2011 Canada Toronto, Canada 333 employees Debt Financing Total: $562.90M Finance, Financial Services +4

General Information

Company Name Financeit
Founded Year 2011
Location Canada Toronto, Canada
Founders / Decision Makers
Team member
Employees 333
Industries Finance, Financial Services, Fintech +3
Funding Stage Debt Financing
Social

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About Financeit

Financeit, founded in 2011, is a leading Canadian fintech company based in Toronto. Known for its slogan, "We simplify complex sales transactions for businesses and their customers," Financeit has established itself as a foremost point-of-sale financing provider. The company serves over 10,000 businesses in sectors like home improvement, recreational vehicles, and retail by enabling them to offer flexible monthly payment plans to their customers.

The company has made strategic partnerships with OEMs, distributors, and associations to provide exclusive deals and networking opportunities, thereby facilitating businesses in closing more sales. In a significant strategic move, Financeit recently amalgamated with Simply Group Financial Corp., SNAP Home Finance Corp., and assets of EcoHome Financial.

As of June 2024, Financeit secured a substantial $500 million debt financing round from notable investors, CIBC Innovation Banking and Concentra Bank. This investment underscores confidence in Financeit’s robust growth potential and strategic direction within the financial services industry.

Business keywords: Point-of-Sale Financing, Home Improvement Financing, Monthly Payment Options, Retail Financing, Recreational Vehicle Financing, OEM Partnerships, Integrated Home Improvement Solutions, Cloud-based Technology, Workflow Management, Lead Management, Financing Promotions, Performance Assurance, Category Development, Consumer Financing, Installment Loans

Services & Products

Flexible financing solutions
Loan application management
Interest rate buy-down options
Zero percent interest promotions
Deferred payment plans

Target Customers

Home improvement businesses Retailers HVAC dealers Vehicle dealers Consumers seeking financing

Funding Rounds & Investors (10)

View All
Funding Stage Amount Investors Lead Investors Date
Debt Financing $500.00M 2
CIBC Innovation Banking
CIBC Innovation Banking, Concentra Bank
17 Jun 2024
Series C $17.00M 3
DNS Capital The Pritzker Organization
DNS Capital, The Pritzker Organization +1
06 Oct 2016
Series B $12.00M 1
Goldman Sachs Merchant Banking Division
23 Oct 2015
Debt Financing $12.50M 1
BEST Funds
BEST Funds
13 Nov 2014
Series A $13.00M 5
TTV Capital IA Capital Group FinSight Ventures
TTV Capital, IA Capital Group +3
19 Nov 2013
Angel Round $3.00M -
01 May 2012
Angel Round $1.20M -
01 Feb 2010
Angel Round $1.30M -
01 Jun 2009
Angel Round $2.50M -
01 Oct 2007
Seed Round $400.00K 1
Michael Garrity
01 May 2007

Financeit Alternatives & Competitors

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Financeit vs
FinMkt
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FAQ About Financeit

We simplify complex sales transactions for businesses and their customers.
Financeit was founded in 2011.
Financeit is headquartered in Toronto, Canada.
Financeit operates in Finance, Financial Services, Fintech, Lending and Investments, Mobile and Payments. Its work centres on Point-of-Sale Financing, Home Improvement Financing, Monthly Payment Options and Retail Financing. Its customers include Home improvement businesses, Retailers and HVAC dealers.
Financeit has approximately 333 employees.
Financeit has completed 10 funding rounds, raising a total of $562.90M. The latest funding stage is Debt Financing.
Financeit offers: Flexible financing solutions, Loan application management, Interest rate buy-down options, Zero percent interest promotions, Deferred payment plans.
Top alternatives and competitors to Financeit include Solfy, Openpay, FinMkt, Bumper, Credova. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Financeit and Solfy are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Financeit, https://bouncewatch.com/company/financeit, updated 26 August 2025. When citing, please name BounceWatch and link this page.

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