Finology

Finology is an Asia-Pacific fintech company established in 2017, with its headquarters based in Malaysia. Specializing in embedded finance, the company offers lending and insurance suites of API-driven solutions to financial institutions, enabling them to enhance their digital customer experiences. Moreover, consumer-facing businesses such as property developers and automotive distributors can seamlessly integrate loans and insurance products into their offerings through Finology's solutions. Additionally, the company operates Loanstreet, a direct-to-consumer brand that promotes financial products of banks and insurance companies.

Notably, Finology holds unique lending technology patents in Australia & Malaysia. The company's achievements have been globally recognized, with accolades such as being named Seedstars’ Global Winner of World Competition 2020\/21 and receiving the title of Asia-Pacific InsurTech Entrepreneurial Company of the Year (2020) from Frost & Sullivan. In its most recent funding round in 25 September 2023, Finology secured investments from The Hive Southeast Asia, Malaysian Technology Development Corporation, Silverlake Axis.

Finology's innovative approach to embedded finance, supported by its patents and global acknowledgments, positions it as a promising player in the Asia-Pacific fintech industry.