Firefly logo — Street-Level Storytelling.

Firefly

Street-Level Storytelling.

Founded 2017 United States Manhattan, United States 340 employees Series B Total: $53.50M Information Technology, Platforms

General Information

Company Name Firefly
Founded Year 2017
Location United States Manhattan, United States
Employees 340
Industries Information Technology, Platforms
Funding Stage Series B
Business Model B2B, Platform, Marketplace
Revenue Model Advertising, Usage Based, Performance Based
Social

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About Firefly

Firefly, founded in 2017 in Silicon Valley, is revolutionizing the out-of-home advertising industry with its innovative car-top digital screens, garnering recognition as one of Time Magazine's Best Inventions of 2019. The company's technology leverages data-driven targeting and smart city partnerships, offering high-impact campaigns in all major U.S. markets and expanding its reach to the UK, Canada, Spain, and the UAE.

Enhancing their digital media strategy, Firefly employs a diverse media mix, including static car tops, car wraps, and in-car and golf screens. Their approach ensures precision and measurable impact, fostering a collaborative company culture that encourages innovation and growth.

As one of the fastest-growing out-of-home companies in the U.S., Firefly continues to scale effectively, evidenced by their most recent Series B investment on July 26, 2021, backed by 10x Capital, Irregular Expressions, Pentas Ventures, and Sahin Boydas.

Business keywords: car-top advertising, OOH industry, digital screens, data-driven targeting, smart city partnerships, brand reach, experiential marketing, ride share economy, gig economy, situationally aware software, audience-based targeting, 4G transmission, high-impact campaigns, mobility-based advertising, smart cities data platform

Services & Products

On-Car Advertising
In-Car Advertising
Around Car Advertising
Experiential Advertising Solutions
Digital Tops for Taxis and Rideshares
Measurement and Optimization
Custom Vehicle Build-Outs
Static and Digital Vehicle Wraps

Target Customers

Brands seeking dynamic advertising solutions Advertising agencies Rideshare and taxi drivers Corporate partners for brand campaigns Businesses looking for out-of-home marketing

Funding Rounds & Investors (9)

View All
Funding Stage Amount Investors Lead Investors Date
Series B Undisclosed 4
10x Capital, Irregular Expressions +2
26 Jul 2021
Series B Undisclosed 5
10x Capital, Dolik Ventures +3
01 Apr 2021
Pre Seed Round Undisclosed 1
Bossanova Investimentos
11 Feb 2021
Series A Undisclosed 4
NFX, Caruso Ventures +2
05 Apr 2020
Series A $30.00M 10
GV, Industry Ventures +8
30 May 2019
Seed Round $21.50M 10
MaC Venture Capital, Industry Ventures +8
06 Dec 2018
Seed Round Undisclosed 4
500 Startups, Industry Ventures +2
27 Feb 2018
Seed Round Undisclosed 1
500 Emerging Europe
16 May 2017
Seed Round $2.00M -
12 May 2014

Firefly Alternatives & Competitors

Firefly vs

MDL integrates online marketing & out-of-home advertising, using vehicle and store displays for loca...

Pre-Seed
2-10 employees
Information Technology, Platforms

FAQ About Firefly

Street-Level Storytelling.
Firefly was founded in 2017.
Firefly is headquartered in Manhattan, United States.
Firefly operates in Information Technology and Platforms. Its work centres on car-top advertising, OOH industry, digital screens and data-driven targeting. Its customers include Brands seeking dynamic advertising solutions, Advertising agencies and Rideshare and taxi drivers.
Firefly has a B2B, Platform and Marketplace business model. Its revenue comes from Advertising, Usage Based and Performance Based.
Firefly has approximately 340 employees.
Firefly has completed 9 funding rounds, raising a total of $53.50M. The latest funding stage is Series B.
Firefly offers: On-Car Advertising, In-Car Advertising, Around Car Advertising, Experiential Advertising Solutions, Digital Tops for Taxis and Rideshares, Measurement and Optimization, Custom Vehicle Build-Outs, Static and Digital Vehicle Wraps.
Top alternatives and competitors to Firefly include MobilityDataLab. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Firefly and MobilityDataLab are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Firefly, https://bouncewatch.com/company/firefly, updated 26 March 2026. When citing, please name BounceWatch and link this page.

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