Firefly, founded in 2017 in Silicon Valley, is revolutionizing the out-of-home advertising industry with its innovative car-top digital screens, garnering recognition as one of Time Magazine's Best Inventions of 2019. The company's technology leverages data-driven targeting and smart city partnerships, offering high-impact campaigns in all major U.S. markets and expanding its reach to the UK, Canada, Spain, and the UAE.
Enhancing their digital media strategy, Firefly employs a diverse media mix, including static car tops, car wraps, and in-car and golf screens. Their approach ensures precision and measurable impact, fostering a collaborative company culture that encourages innovation and growth.
As one of the fastest-growing out-of-home companies in the U.S., Firefly continues to scale effectively, evidenced by their most recent Series B investment on July 26, 2021, backed by 10x Capital, Irregular Expressions, Pentas Ventures, and Sahin Boydas.