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Firefly

Street-Level Storytelling.

Founded 2017 United States Manhattan, United States 340 employees Series B Total: $53.50M Information Technology, Platforms

General Information

Company Name Firefly
Founded Year 2017
Location United States Manhattan, United States +2
Employees 340
Industries Information Technology, Platforms
Funding Stage Series B
Social

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About Firefly

Firefly, founded in 2017 in Silicon Valley, is revolutionizing the out-of-home advertising industry with its innovative car-top digital screens, garnering recognition as one of Time Magazine's Best Inventions of 2019. The company's technology leverages data-driven targeting and smart city partnerships, offering high-impact campaigns in all major U.S. markets and expanding its reach to the UK, Canada, Spain, and the UAE.

Enhancing their digital media strategy, Firefly employs a diverse media mix, including static car tops, car wraps, and in-car and golf screens. Their approach ensures precision and measurable impact, fostering a collaborative company culture that encourages innovation and growth.

As one of the fastest-growing out-of-home companies in the U.S., Firefly continues to scale effectively, evidenced by their most recent Series B investment on July 26, 2021, backed by 10x Capital, Irregular Expressions, Pentas Ventures, and Sahin Boydas.

Taxonomy: car-top advertising, OOH industry, digital screens, data-driven targeting, smart city partnerships, brand reach, experiential marketing, ride share economy, gig economy, situationally aware software, audience-based targeting, 4G transmission, high-impact campaigns, mobility-based advertising, smart cities data platform

Services & Products

On-Car Advertising
In-Car Advertising
Around Car Advertising
Experiential Advertising Solutions
Digital Tops for Taxis and Rideshares
Measurement and Optimization
Custom Vehicle Build-Outs
Static and Digital Vehicle Wraps

Target Customers

Brands seeking dynamic advertising solutions Advertising agencies Rideshare and taxi drivers Corporate partners for brand campaigns Businesses looking for out-of-home marketing

Funding Rounds & Investors (9)

View All
Funding Stage Amount Investors Lead Investors Date
Series B •••••• 4
Investor Investor Investor
•••• ••••
26 Jul 2021
Series B •••••• 5
Investor Investor Investor
•••• ••••
01 Apr 2021
Pre Seed Round •••••• 1 •••• •••• 11 Feb 2021
Series A •••••• 4
Investor Investor
•••• ••••
05 Apr 2020
Series A •••••• 10
Investor Investor Investor Investor Investor Investor Investor Investor Investor
•••• ••••
30 May 2019

View All 9 Funding Rounds

Firefly Alternatives & Competitors

View All Alternatives
Firefly vs
Quantum OOH
Quantum OOH United States

Parked Advertisements in America’s most valuable locations.

Pre Seed
12 employees
Advertising, Marketing
Firefly vs

AI-Powered Programmatic OOH Company: Tell Your Story Through Our Screens

44 employees
Advertising, Marketing
Firefly vs
NEO
NEO Canada

Advertising Network

32 employees
Advertising

FAQ About Firefly

Street-Level Storytelling.
Firefly was founded in 2017.
Firefly is headquartered in Manhattan, United States.
Firefly operates in the following industries: Information Technology, Platforms.
Firefly has approximately 340 employees.
Firefly has completed 9 funding rounds, raising a total of $53.50M. The latest funding stage is Series B.
Firefly offers: On-Car Advertising, In-Car Advertising, Around Car Advertising, Experiential Advertising Solutions, Digital Tops for Taxis and Rideshares, Measurement and Optimization, Custom Vehicle Build-Outs, Static and Digital Vehicle Wraps.
Top alternatives and competitors to Firefly include Quantum OOH, Dolphin Digital OOH Media, NEO, GoGoCar.io, Nickelytics. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Firefly and Quantum OOH are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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