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Firenze logo — Unlocking Lombard Lending

Firenze

Unlocking Lombard Lending

Founded 2023 United Kingdom Manchester, United Kingdom 48 employees Seed Total: $3.25M

General Information

Company Name Firenze
Founded Year 2023
Location United Kingdom Manchester, United Kingdom
Employees 48
Funding Stage Seed
Business Model B2B, Platform, Embedded Finance
Revenue Model Service Fee, Usage Based, Commission
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

In The News Oct 13, 2026

Featured on Eu-startups: One of Spain’s largest recent FinTech deals sees ID Finance secure €545 million...

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About Firenze

Firenze, founded in 2023, is a pioneering player in the financial landscape, focusing on Lombard Lending. With its slogan "Unlocking Lombard Lending", the company is transforming the way wealth managers, advisers, and investment platforms offer investment-backed loans. Historically, these loans were reserved for clients with assets over £1 million and required transferring assets to a private bank's custody. Firenze disrupts this norm by enabling loans from just £25k without the need for asset relocation.

The company is headquartered in the United Kingdom and boasts a cutting-edge platform that handles application, underwriting, monitoring, and consumer credit compliance while providing the necessary capital. This strategic approach meets investors' liquidity needs and supports wealth management entities in attracting and retaining assets under management (AUM).

In March 2025, Firenze secured a £2.50M Seed investment, backed by reputable investors like Portfolio Ventures, Outward VC, Form Ventures, The Fink Family Office, Henrik Wetter-Sanchez, and Christopher Kraft.

Business keywords: Investment-backed lending, Lombard lending, Wealth management, Advisory services, Investment platforms, Loan technology platform, Consumer credit compliance, Capital provision, Mass affluent clients, Financial services expansion, Asset management retention, Liquidity solutions, Flexible tax planning, Wealth preservation, Democratizing finance

Services & Products

Lombard lending solutions
Investment-backed lending
Flexible liquidity solutions
Fast credit processing
Interest-only loan offerings

Target Customers

Wealth Managers Financial Advisors Investment Platforms High-Net-Worth Individuals Financial Institutions

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Seed £2.50M 6
Portfolio Ventures Outward VC Form Ventures
Portfolio Ventures, Outward VC +4
01 Mar 2025
Seed £750.00K 15
Ada Ventures Atomico Andreessen Horowitz/ a16z
Ada Ventures, Atomico +13
01 May 2024

Latest News

View All
One of Spain’s largest recent FinTech deals sees ID Finance secure €545 million to scale Plazo — Eu-startups
One of Spain’s largest recent FinTech deals sees ID Finance secure €545 million to scale Plazo
Eu-startups Oct 13, 2026

FAQ About Firenze

Unlocking Lombard Lending
Firenze was founded in 2023.
Firenze is headquartered in Manchester, United Kingdom.
Firenze has a B2B, Platform and Embedded Finance business model. Its revenue comes from Service Fee, Usage Based and Commission.
Firenze has approximately 48 employees.
Firenze has completed 2 funding rounds, raising a total of $3.25M. The latest funding stage is Seed.
Firenze offers: Lombard lending solutions, Investment-backed lending, Flexible liquidity solutions, Fast credit processing, Interest-only loan offerings.

Source: BounceWatch company record for Firenze, https://bouncewatch.com/company/firenze, updated 26 September 2026. When citing, please name BounceWatch and link this page.

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