Manchester, United Kingdom
Firenze, founded in 2023, is a pioneering player in the financial landscape, focusing on Lombard Lending. With its slogan "Unlocking Lombard Lending", the company is transforming the way wealth managers, advisers, and investment platforms offer investment-backed loans. Historically, these loans were reserved for clients with assets over £1 million and required transferring assets to a private bank's custody. Firenze disrupts this norm by enabling loans from just £25k without the need for asset relocation.
The company is headquartered in the United Kingdom and boasts a cutting-edge platform that handles application, underwriting, monitoring, and consumer credit compliance while providing the necessary capital. This strategic approach meets investors' liquidity needs and supports wealth management entities in attracting and retaining assets under management (AUM).
In March 2025, Firenze secured a £2.50M Seed investment, backed by reputable investors like Portfolio Ventures, Outward VC, Form Ventures, The Fink Family Office, Henrik Wetter-Sanchez, and Christopher Kraft.
