New York, United States
Firsthand is revolutionizing marketing and consumer engagement through its innovative AI-powered Brand Agents. Their platform empowers marketers and publishers to interact with consumers dynamically and in real-time, regardless of the medium—whether it’s through owned properties or paid media. This transformative approach is anchored by Lakebed™, a proprietary AI-first system that ensures brands maintain control over their data and expertise.
Founded in 2023, Firsthand is at the intersection of AI, Information Technology, and Marketing. With headquarters in the United States, the company thrives with a hybrid in-office model.
The leadership team includes industry veterans Jon Heller, Michael Rubenstein, and Wei Wei, who boast foundational contributions to the digital advertising landscape. Their efforts are supported by a $26.00M Series A investment from prominent backers such as FirstMark, Radical Ventures, and others as of 04 March 2025. This positions Firsthand as a frontrunner in pioneering AI-driven consumer engagement solutions.
