Firstleaf (Consumer Goods, E-Commerce) — Funding, Investors & Signals 2026

Firstleaf

Firstleaf. A first in every box.

Founded 2015

Napa, United States 66 employees Series Unknown Total: $10.85M Consumer Goods, E-Commerce +1

Firstleaf is an innovative and data-driven startup that has disrupted the wine industry since its inception in 2015. With the slogan "A first in every box," the company leverages millions of data points and the expertise of a seasoned industry veteran and Oxford-educated chemist, Philip James, to provide a highly personalized wine experience for its members. By combining proprietary technology, expert winemakers, and a WSET-certified wine concierge team, Firstleaf is able to curate award-winning wines from around the world tailored to the specific tastes of its members. The company's commitment to quality and innovation has been highlighted by its numerous accolades, including recognition by Fast Company's Annual List of the World’s Most Innovative Companies for 2022 and being named the 2021 Wine Company of the Year in the Winemaker Challenge International Wine Competition. With over 2,800 awards and a selection of more than 300 bottles scoring over 90 points, Firstleaf's dedication to excellence is evident. Firstleaf's approach to wine curation is highly flexible, offering over 82 million combinations of wines, with 98% of its monthly boxes being unique. Its team of winemakers rigorously samples over 10,000 wines annually across 5 continents and 12 countries to select only the finest bottles, ensuring a 96% approval rating from its members. With nearly one million people having experienced Firstleaf's offerings, the startup has established a significant presence in the market. The company's growth trajectory has been supported by its last investment of $6.85M in a Venture Round at 17 January 2018, with backing from FJ Labs and Loeb Enterprises. As a consumer goods, e-commerce, and food and beverage company based in the United States, Firstleaf is poised to continue its successful trajectory as it redefines the wine industry. For more information, please visit their website at http://www.firstleaf.com.

Funding Stage	Amount	Investors	Date
Venture Round	••••••	2	17 Jan 2018
Series A	••••••	5	24 Feb 2017
Seed Round	••••••	3	01 Jan 2015

Funding Stage

Amount

Investors

Lead Investors

Date

Venture Round

••••••

17 Jan 2018

Series A

••••••

24 Feb 2017

Seed Round

••••••

01 Jan 2015

FAQ About Firstleaf

Firstleaf. A first in every box.

Firstleaf was founded in 2015.

Firstleaf is headquartered in Napa, United States.

Firstleaf operates in the following industries: Consumer Goods, E-Commerce, Food and Beverage.

Firstleaf has approximately 66 employees.

Firstleaf has completed 3 funding rounds, raising a total of $10.85M. The latest funding stage is Series Unknown.

Top alternatives and competitors to Firstleaf include Yarden-Golan Heights Winery, Israel, Wineroo, Viticoltori Ponte, Quinta do Crasto, Vino.com. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Firstleaf and Yarden-Golan Heights Winery, Israel are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Firstleaf

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