Fitbit (now part of Google)

Listen to your body, feel your power. Fitbit is now part of the Google family.

Founded 2007

San Francisco, United States 1285 employees Acquired Total: $2.17B Consumer Electronics, Hardware +3

General Information

Company Name Fitbit (now part of Google)

Founded Year 2007

Location

San Francisco, United States

Founders / Decision Makers

Employees 1285

Industries Consumer Electronics, Hardware, Health Care +2

Funding Stage Acquired

Business Model D2C, B2C, E Commerce

Revenue Model Product Sales, One Time Purchase, Subscription

Offices as of Sep 2026

San Francisco, United States Dublin, Ireland San Diego, United States Bucharest, Romania Boston, United States Issaquah, United States ADMIRALTY CENTRE TOWER II, Hong Kong S.a.r. Minsk, Belarus Kitchener, Canada ., Singapore

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About Fitbit (now part of Google)

Fitbit, founded in 2007 in the United States, has established itself as a leader in the Consumer Electronics sector, with significant influence in Health Care, Health and Wellness, Hardware, and Sports. The company, known for its slogan, "Listen to your body, feel your power," has transitioned into a new phase by becoming part of the Google ecosystem.

In January 2021, Alphabet (Google) invested $2.10 billion to acquire Fitbit, marking a significant milestone in the company's journey. This acquisition positions Fitbit to leverage Google's extensive resources and technological prowess to continue innovating in personal health monitoring and wearable tech.

As a part of the Google family, Fitbit aims to strengthen its market position and expand its consumer base, capitalizing on both its heritage and the enhanced capabilities brought by Google's technological advancements.

Business keywords: wearable technology, health tracking, fitness technology, wireless sensors, activity monitoring, sleep tracking, calorie counting, digital health platform, personal health goals, social health networking, lifestyle enhancement, wellness technology, nutrition logging, consumer electronics

Services & Products

regional market adaptation

language localization

cross-border shipping solutions

Target Customers

international online shoppers businesses with global customer base e-commerce platforms seeking localization support

Funding Rounds & Investors (6)

View All

Funding Stage	Amount	Investors	Lead Investors	Date
Acquisition	$2.10B	1	Alphabet \| Google	01 Jan 2021
IPO	Undisclosed	-		01 Jun 2015
Series D	$43.00M	6	Sapphire Ventures, True Ventures +4	01 Aug 2013
Series C	$12.00M	4	Uncork Capital, Felicis Ventures +2	01 Jan 2012
Series B	$9.00M	4	Uncork Capital, Felicis Ventures +2	01 Sep 2010
Series A	$2.00M	2	Uncork Capital, True Ventures	01 Oct 2008

Latest News

View All

Google’s $100 Fitbit Air has no screen. The product it is actually selling is a $10-a-month AI healt... — Thenextweb

Google’s $100 Fitbit Air has no screen. The product it is actually selling is a $10-a-month AI health coach.

Thenextweb May 07, 2026

Here’s How Much San Francisco Tech Companies Pay for Police Protection

Wired Apr 27, 2026

Circular revamps the world’s thinnest smart ring as the wearables market heats up

Thenextweb Jun 19, 2024

Fitbit (now part of Google) Alternatives & Competitors

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FAQ About Fitbit (now part of Google)

Listen to your body, feel your power. Fitbit is now part of the Google family.

Fitbit (now part of Google) was founded in 2007.

Fitbit (now part of Google) is headquartered in San Francisco, United States. As of Sep 2026, it also has offices in Dublin, Ireland, San Diego, United States, Bucharest, Romania, Boston, United States and Issaquah, United States.

Fitbit (now part of Google) operates in Consumer Electronics, Hardware, Health Care, Health and Wellness and Sports. Its work centres on wearable technology, health tracking, fitness technology and wireless sensors. Its customers include international online shoppers, businesses with global customer base and e-commerce platforms seeking localization support.

Fitbit (now part of Google) has a D2C, B2C and E Commerce business model. Its revenue comes from Product Sales, One Time Purchase and Subscription.

Fitbit (now part of Google) has approximately 1285 employees.

Fitbit (now part of Google) has completed 6 funding rounds, raising a total of $2.17B. The latest funding stage is Acquired.

Fitbit (now part of Google) offers: regional market adaptation, language localization, cross-border shipping solutions.

Top alternatives and competitors to Fitbit (now part of Google) include Kompanion, Circular, Soulfit, ŌURA, Healthify. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Fitbit (now part of Google) and Kompanion are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Fitbit (now part of Google), https://bouncewatch.com/company/fitbit, updated 2 September 2026. When citing, please name BounceWatch and link this page.

Fitbit (now part of Google)

General Information

Discover More

About Fitbit (now part of Google)

Services & Products

Target Customers

Funding Rounds & Investors (6)

Latest News

Fitbit (now part of Google) Alternatives & Competitors

FAQ About Fitbit (now part of Google)