Fitbit (now part of Google)

Fitbit, founded in 2007 in the United States, has established itself as a leader in the Consumer Electronics sector, with significant influence in Health Care, Health and Wellness, Hardware, and Sports. The company, known for its slogan, "Listen to your body, feel your power," has transitioned into a new phase by becoming part of the Google ecosystem.

In January 2021, Alphabet (Google) invested $2.10 billion to acquire Fitbit, marking a significant milestone in the company's journey. This acquisition positions Fitbit to leverage Google's extensive resources and technological prowess to continue innovating in personal health monitoring and wearable tech.

As a part of the Google family, Fitbit aims to strengthen its market position and expand its consumer base, capitalizing on both its heritage and the enhanced capabilities brought by Google's technological advancements.