Florence logo — Caring, made simple

Florence

Caring, made simple

Founded 2016 United Kingdom London, United Kingdom 508 employees Non Equity Assistance Total: $36.44M Care Economy, Health Care +2

General Information

Company Name Florence
Founded Year 2016
Location United Kingdom London, United Kingdom
Employees 508
Industries Care Economy, Health Care, Marketplaces +1
Funding Stage Non Equity Assistance

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About Florence

Florence, founded in 2016, is a pioneering platform in the Care Economy and Health Care sectors, focusing on optimizing workforce management for health and care organizations. Based in the United Kingdom, the company aims to simplify and enhance the care delivery process through their slogan, "Caring, made simple". This platform notably bridges the gap between organizations facing staffing challenges and workers seeking flexible shifts.

Operating in industries like Marketplaces and Human Resources, Florence offers a robust solution that caters to the evolving demands of the care sector, making it a strong contender for investment. The company recently received a Non Equity Assistance investment from DigitalHealth.London as of 03 July 2023, highlighting their innovative edge and appeal in the digital health landscape.

Potential investors will find Florence's approach to streamlining care operations particularly attractive, positioning it as a promising prospect in a growing and essential market.

Business keywords: Healthcare Staffing, Flexible Workforce Management, Online Marketplace, Nurse Recruitment, Care Home Staffing, Temporary Staffing Solutions, Workforce Management Systems, Healthcare Workforce Optimization, Contingent Workforce Management, Nursing Home Staffing, Healthcare Recruitment, Staffing Platform

Services & Products

Workforce Management Software
Temporary Staffing Solutions
Agency Management Tools
Training and Compliance Platform
Audit Management

Target Customers

Health and Care Organisations Staffing Agencies Nurses Care Assistants Support Workers

Funding Rounds & Investors (8)

View All
Funding Stage Amount Investors Lead Investors Date
Non Equity Assistance Undisclosed 1
DigitalHealth.London
03 Jul 2023
Non Equity Assistance Undisclosed 1
AWS Healthcare Accelerator
27 Mar 2023
Non Equity Assistance Undisclosed 1
Future Fifty
21 Sep 2022
Series B £28.50M 3
AXA Venture Partners, Seek Ventures +1
28 May 2022
Series A £5.00M -
27 Jun 2019
Seed Round $1.60M -
21 Aug 2018
Seed Round $690.00K -
01 Dec 2017
Angel Round $650.00K -
21 May 2017

Florence Alternatives & Competitors

View All Alternatives
Florence vs
MyCareforce
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Florence vs
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Florence vs

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FAQ About Florence

Caring, made simple
Florence was founded in 2016.
Florence is headquartered in London, United Kingdom.
Florence operates in Care Economy, Health Care, Marketplaces and Human Resources. Its work centres on Healthcare Staffing, Flexible Workforce Management, Online Marketplace and Nurse Recruitment. Its customers include Health and Care Organisations, Staffing Agencies and Nurses.
Florence has approximately 508 employees.
Florence has completed 8 funding rounds, raising a total of $36.44M. The latest funding stage is Non Equity Assistance.
Florence offers: Workforce Management Software, Temporary Staffing Solutions, Agency Management Tools, Training and Compliance Platform, Audit Management.
Top alternatives and competitors to Florence include MyCareforce, Clipboard, PHYSICIAN RESOURCES, INC., Medelse, Patchwork Health. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Florence and MyCareforce are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Florence, https://bouncewatch.com/company/florence, updated 4 August 2025. When citing, please name BounceWatch and link this page.

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