Johannesburg, South Africa
Flow is a data-powered adtech platform founded in 2017 in South Africa that aims to revolutionize human connection in the digital world. The company's slogan, "Unlock more revenue and reach! Gain a strategic advantage in your industry with our data-powered adtech platform," reflects its mission to empower big brands, agencies, portals, and network businesses. Flow's recent funding round, a 350.00M Series A investment on 03 May 2024, attracted notable Venture Capital firm Andreessen Horowitz and Yardi Systems as investors.
Flow provides three core solutions: Flow Connect for agencies, franchises, and groups; Flow Enterprise for portals, marketplaces, and CRMs; and Flow Data for leading brands and media agencies. These solutions enable users to run targeted social media campaigns, enhance their core offerings with automated featured listings ads, and access hyper-targeted audience data. The company's focus on the Real Estate industry aligns with its commitment to empowering businesses to achieve success at scale through data-driven advertising strategies.
Flow's innovative approach to adtech and its recent significant investment underscore its potential to continue disrupting the industry and expanding its reach. As it continues to empower businesses to unlock more revenue and access high-intent audiences, the company is well-positioned for further growth and impact within the digital advertising landscape.
