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Fornova logo — We empower the global travel and hospitality industry to opt...

Fornova

We empower the global travel and hospitality industry to optimize distribution, generate demand and maximize revenue.

Founded 2010 United Kingdom London, United Kingdom 158 employees Series C Total: $26.00M Analytics, B2B +2

General Information

Company Name Fornova
Founded Year 2010
Location United Kingdom London, United Kingdom
Employees 158
Industries Analytics, B2B, E-Commerce +1
Funding Stage Series C
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Tiered Pricing, Usage Based
Social

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About Fornova

Fornova, founded in 2010, is a pivotal player in the B2B and Travel and Tourism analytics space, headquartered in the United Kingdom. Their mission, encapsulated in their slogan, is to "empower the global travel and hospitality industry to optimize distribution, generate demand and maximize revenue."

The company offers comprehensive Business Intelligence solutions, leveraging data from over 100,000 hotel, meta-search, and car rental websites globally. With a client roster comprising the world's leading hotel groups and OTAs, Fornova provides tools such as FornovaHBI, combining Competitive, Distribution, E-Commerce, and Revenue Intelligence services.

In 2019, Fornova secured a $7.00M Series C investment from investors including A/O PropTech, Deutsche Telekom Capital Partners, Forestay Capital, and JAL Ventures. This funding underscores its growth trajectory as it expands its data-driven insights platform to remain competitive in an evolving market landscape.

Business keywords: Hospitality Business Intelligence, Competitive Intelligence, Distribution Intelligence, Revenue Management, E-Commerce Optimization, Market Intelligence, Rate Comparison, Hotel Technology Solutions, Online Hotel Distribution, AI and Machine Learning for Hotels, Digital Marketing for Hotels, VisualScan Technology, Rate Parity Monitoring, Metasearch Monitoring, Google Pay Per Stay Integration

Services & Products

Digital Distribution Management
Competitive Market Analysis
Revenue Management Optimization
Metasearch Clickbait Strategy Combatting
Programmatic Marketing Optimization

Target Customers

Hotels Global OTAs Hospitality Industry Professionals Hotel Chains Revenue Managers

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Series C $7.00M 4
A/O PropTech Deutsche Telekom Capital Partners Forestay Capital
A/O PropTech, Deutsche Telekom Capital Partners +2
05 Sep 2019
Series B $17.00M 4
Deutsche Telekom Capital Partners Forestay Capital JAL Ventures
Deutsche Telekom Capital Partners, Forestay Capital +2
02 May 2017
Series A $2.00M 1
JAL Ventures
JAL Ventures
21 Oct 2015

Fornova Alternatives & Competitors

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FAQ About Fornova

We empower the global travel and hospitality industry to optimize distribution, generate demand and maximize revenue.
Fornova was founded in 2010.
Fornova is headquartered in London, United Kingdom.
Fornova operates in Analytics, B2B, E-Commerce and Travel and Tourism. Its work centres on Hospitality Business Intelligence, Competitive Intelligence, Distribution Intelligence and Revenue Management. Its customers include Hotels, Global OTAs and Hospitality Industry Professionals.
Fornova has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Tiered Pricing and Usage Based.
Fornova has approximately 158 employees.
Fornova has completed 3 funding rounds, raising a total of $26.00M. The latest funding stage is Series C.
Fornova offers: Digital Distribution Management, Competitive Market Analysis, Revenue Management Optimization, Metasearch Clickbait Strategy Combatting, Programmatic Marketing Optimization.
Top alternatives and competitors to Fornova include Mize, PKFARE, MeetingPackage, Knowland, a Cendyn Company, Tambourine. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Fornova and Mize are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Fornova, https://bouncewatch.com/company/fornova, updated 21 June 2026. When citing, please name BounceWatch and link this page.

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