Fornova, founded in 2010, is a pivotal player in the B2B and Travel and Tourism analytics space, headquartered in the United Kingdom. Their mission, encapsulated in their slogan, is to "empower the global travel and hospitality industry to optimize distribution, generate demand and maximize revenue."
The company offers comprehensive Business Intelligence solutions, leveraging data from over 100,000 hotel, meta-search, and car rental websites globally. With a client roster comprising the world's leading hotel groups and OTAs, Fornova provides tools such as FornovaHBI, combining Competitive, Distribution, E-Commerce, and Revenue Intelligence services.
In 2019, Fornova secured a $7.00M Series C investment from investors including A/O PropTech, Deutsche Telekom Capital Partners, Forestay Capital, and JAL Ventures. This funding underscores its growth trajectory as it expands its data-driven insights platform to remain competitive in an evolving market landscape.