Forrester, established in 1983 in the United States, stands as a leading global player in the research and advisory industry. The company's mission revolves around helping business and tech leaders leverage customer obsession to enhance growth, under the compelling promise of "Forrester helps business and tech leaders use customer obsession to accelerate growth. With us, you can be bold at work."
Renowned for its influential role, Forrester equips leaders in technology, customer experience, digital marketing, sales, and product functions to navigate change effectively. Its advantage lies in offering proprietary research, consulting services, and events that fuel customer-centric strategies. This approach is strengthened by annual surveys reaching over 700,000 global consumers and leaders, and methodologies like Forrester Wave™ evaluations.
Forrester continues to drive insights with unparalleled real-time feedback and client collaboration, positioning itself as indispensable for effecting transformative business growth.