Forrester logo — Forrester helps business and tech leaders use customer obses...

Forrester

Forrester helps business and tech leaders use customer obsession to accelerate growth. With us, you can be bold at work.

Founded 1983 United States Cambridge, United States 1675 employees

General Information

Company Name Forrester
Founded Year 1983
Location United States Cambridge, United States
Employees 1675
Business Model B2B, SaaS, B2B2B
Revenue Model Subscription, Consulting Fee, Service Fee
Social

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About Forrester

Forrester, established in 1983 in the United States, stands as a leading global player in the research and advisory industry. The company's mission revolves around helping business and tech leaders leverage customer obsession to enhance growth, under the compelling promise of "Forrester helps business and tech leaders use customer obsession to accelerate growth. With us, you can be bold at work."

Renowned for its influential role, Forrester equips leaders in technology, customer experience, digital marketing, sales, and product functions to navigate change effectively. Its advantage lies in offering proprietary research, consulting services, and events that fuel customer-centric strategies. This approach is strengthened by annual surveys reaching over 700,000 global consumers and leaders, and methodologies like Forrester Wave™ evaluations.

Forrester continues to drive insights with unparalleled real-time feedback and client collaboration, positioning itself as indispensable for effecting transformative business growth.

Business keywords: customer obsession, technology leadership, marketing strategy, sales optimization, product innovation, research and advisory, consulting services, Forrester Wave evaluations, consumer insights, feedback analysis, executive programs, independent research

Services & Products

Research and Consulting
Advisory
Demand Generation
AI Solutions
Signature Research
Events and Conferences

Target Customers

Executives Tech Leaders B2B Marketing Professionals Product Managers Security Professionals Customer Experience Teams

No funding data available for Forrester yet.

Forrester Alternatives & Competitors

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FAQ About Forrester

Forrester helps business and tech leaders use customer obsession to accelerate growth. With us, you can be bold at work.
Forrester was founded in 1983.
Forrester is headquartered in Cambridge, United States.
Forrester has a B2B, SaaS and B2B2B business model. Its revenue comes from Subscription, Consulting Fee and Service Fee.
Forrester has approximately 1675 employees.
Forrester offers: Research and Consulting, Advisory, Demand Generation, AI Solutions, Signature Research, Events and Conferences.
Top alternatives and competitors to Forrester include Digital Technology Advisory Group, CrowdSystems, The Panel Station, Map & Fire, Collaborative Consulting, LLC.. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Forrester and Digital Technology Advisory Group are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Forrester, https://bouncewatch.com/company/forrester, updated 17 April 2026. When citing, please name BounceWatch and link this page.

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