FORTRESS, established in 1975 as an electrical appliance shop in Hong Kong, has emerged as a trustworthy and reputable brand in the consumer electronics and retail industry. As part of the AS Watson Group, a global giant with over 130,000 employees and a revenue of US$23 billion in 2023, FORTRESS operates approximately 70 retail stores in Hong Kong and Macau, employing over 1,000 staff. The company's commitment to providing high-quality products and services has solidified its position as a market leader. FORTRESS has leveraged O+O (Offline plus Online) technology-enabled platforms to serve over 5.5 billion shoppers annually, reflecting its innovative and customer-centric approach.
FORTRESS strives to enhance the shopping experience by offering distinct product experience zones, including the TechLife concept store, Premium Living zone, GameZ, Home Auto, Beauty Lab, and 3HK@FORTRESS Shop-in-Shop. Through these initiatives, the company aims to cater to the diverse needs of its customers and offer professional after-sales services via its Pro-Team. This dedication to customer satisfaction aligns with FORTRESS' vision of providing a seamless O+O shopping experience.
Overall, FORTRESS's integration into AS Watson Group provides a strong foundation for its continued expansion and innovation in the ever-evolving consumer electronics and retail sector. Its focus on new technology solutions and commitment to improving customers’ quality of life positions the company for sustained success in the market.
