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Fospha logo — Measure and drive growth with daily ad-level and full-funnel...

Fospha

Measure and drive growth with daily ad-level and full-funnel insights your entire team can trust.

Founded 2014 United States Austin, United States 158 employees Total: $7.40M Internet, Marketing

General Information

Company Name Fospha
Founded Year 2014
Location United States Austin, United States
Employees 158
Industries Internet, Marketing
Business Model SaaS, B2B, DaaS
Revenue Model Subscription, Usage Based, Service Fee
Social

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About Fospha

Fospha, founded in 2014, is at the forefront of providing full-funnel marketing measurement tools. With its headquarters in the United States, the company specializes in delivering daily, ad-level, and full-funnel insights through a proprietary Bayesian Media Mix Model (MMM). This innovative approach is designed to yield incremental impact, and it's already trusted by fast-growing retail and eCommerce giants such as Huel, CarParts, and Redbubble.

The company distinguishes itself by offering a one-of-a-kind solution that bridges the gap between direct-to-consumer channels and major marketplaces like Amazon and TikTok Shop. By doing so, Fospha empowers brands to make informed, data-driven decisions aimed at growth optimization both today and for the future.

Having secured a $7.40M early VC investment from Blenheim Chalcot in March 2018, Fospha stands as a promising opportunity for investors seeking to capitalize on advancements in marketing technology within the Internet and Marketing industries.

Business keywords: Full-Funnel Insights, Bayesian Media Mix Model, Ad-Level Insights, Incremental Revenue, Performance Measurement, DTC Optimization, Marketplace Measurement, ROI Optimization, Budget Optimization, Cross-Channel Optimization, Forecasting and Planning, Marketing Intelligence, Incrementality Measurement, Causal Measurement

Services & Products

Daily Marketing Mix Modeling (MMM)
Incremental Forecasting
Commerce Measurement (DTC, Amazon, TikTok)
Brand Spend Analysis
Automated Action on Data Insights
AI-Driven Marketing Insights

Target Customers

Retail Brands E-commerce Companies CMOs CFOs Brand Managers Channel Managers Performance Marketers

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Early VC $7.40M 1
Blenheim Chalcot
Blenheim Chalcot
01 Mar 2018

Fospha Alternatives & Competitors

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FAQ About Fospha

Measure and drive growth with daily ad-level and full-funnel insights your entire team can trust.
Fospha was founded in 2014.
Fospha is headquartered in Austin, United States.
Fospha operates in Internet and Marketing. Its work centres on Full-Funnel Insights, Bayesian Media Mix Model, Ad-Level Insights and Incremental Revenue. Its customers include Retail Brands, E-commerce Companies and CMOs.
Fospha has a SaaS, B2B and DaaS business model. Its revenue comes from Subscription, Usage Based and Service Fee.
Fospha has approximately 158 employees.
Fospha has completed 1 funding round, raising a total of $7.40M.
Fospha offers: Daily Marketing Mix Modeling (MMM), Incremental Forecasting, Commerce Measurement (DTC, Amazon, TikTok), Brand Spend Analysis, Automated Action on Data Insights, AI-Driven Marketing Insights.
Top alternatives and competitors to Fospha include Trueffect, Rockerbox, CommerceIQ. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Fospha and Trueffect are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Fospha, https://bouncewatch.com/company/fospha-marketing, updated 27 July 2026. When citing, please name BounceWatch and link this page.

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