Framer logo — Design agent for every step from idea to launch.

Framer

Design agent for every step from idea to launch.

Founded 2013 The Netherlands The Netherlands 773 employees Series D Total: $160.00M Developer Tools, IT +2

General Information

Company Name Framer
Founded Year 2013
Location The Netherlands The Netherlands
Employees 773
Industries Developer Tools, IT, Internet +1
Funding Stage Series D
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Freemium, Marketplace Fee
Offices as of Oct 2026
Amsterdam, The Netherlands

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A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Major Customer Win Oct 06, 2026

Rachel from Fuzzco explains how mastering fundamentals helped her perfect animation with the Framer Agent.

Feature Release Oct 05, 2026

Framer has launched a new feature called the /seo-check skill within the Framer Agent, designed to help users improve their site's SEO by reviewing page metadata and image alt text.

Pricing Changed Oct 02, 2026

Framer's Expert program is now easier to join, offering participants a 50% revenue share from project transfers and requiring 50% less credits for Pro agents.

AI Insight

Bounce Watch AI
2 weeks ago

Framer's recent Series D funding and strategic developments underscore a strong commitment to AI-driven design and web development. The acquisition of a major client like Typesafe AI, which rapidly built its site using Framer's platform and Agent, validates the efficiency and effectiveness of their AI-powered solution. Simultaneously, the introduction of the "Skill" feature, allowing users to create reusable design systems to train the Agent, signifies a deepened focus on proprietary AI advancements and an evolving, adaptive design ecosystem. These moves position Framer for continued leadership in the AI website builder market by enhancing user capability and platform intelligence.

Signal Types
Funding Product Launch Business Milestone
Strategic Labels
AI-Powered Growth Ecosystem Development Market Validation
Next Move: Market Expansion
·
Impact: 9/10
·
Ideal For: Growth Equity Investors — AI/SaaS Platforms

About Framer

Framer operates as a design agent for every step from idea to launch, catering to designers, marketers, early-stage startups, web developers, and agencies. The company is headquartered in Amsterdam, The Netherlands.

Founded in 2013, Framer provides a wide array of services including AI-driven design assistance, custom code integration, and CMS operations, alongside performance and SEO enhancement and responsive web design and development. It leverages a SaaS, B2B, and platform business model, generating revenue through subscription, freemium, and marketplace fee structures.

Business keywords: Interactive Prototyping, Design Software, iOS Prototyping, Android Prototyping, Web Prototyping, Desktop Prototyping, Dynamic Animations, User Experience Design, UI/UX Design, Design Tool Integration, Mobile Device Export, Javascript Development, Prototype Interactions, Static Mockups Transformation, Digital Product Design

Services & Products

AI-driven Design Assistance
Custom Code Integration
Content Management System (CMS) Operations
Performance and SEO Enhancement
Responsive Web Design and Development

Target Customers

Designers Marketers Early-stage Startups Web Developers Agencies

Pricing

as listed on Oct 22, 2026

Free plan · $10–200/month

  • Free: free
  • Creative personal sites: $10/month
  • Growing professional sites: $30/month
  • Enterprise: $200/month
Framer's pricing page

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Series D $100.00M 4
Atomico, HV Capital +2
01 Aug 2025
Series C $27.00M 5
AngelList, Atomico +3
01 Sep 2023
Series B $24.00M 3
AngelList, Atomico +1
01 Nov 2018
Series A $7.70M 4
AngelList, Designer Fund +2
01 Nov 2017
Seed $1.30M 7
Designer Fund, Foundation Capital +5
01 Mar 2015

Framer Alternatives & Competitors

View All Alternatives
Framer vs
Bubble
Bubble United States

Vibe code without the code to launch real apps, not prototypes.

510 employees
AI, Internet
Framer vs
thoughtbot
thoughtbot United States

Helping teams build reliable software and reduce risk

84 employees
Design, Internet
Framer vs
InMotion Software
InMotion Software United States

A software design and development agency focused on e-commerce, mobile, EdTech, and game experiences...

28 employees
Design, E-Commerce

FAQ About Framer

Design agent for every step from idea to launch.
Framer was founded in 2013.
Framer is headquartered in The Netherlands. As of Oct 2026, it also has offices in Amsterdam, The Netherlands.
Framer operates in Developer Tools, IT, Internet and Platforms. Its work centres on Interactive Prototyping, Design Software, iOS Prototyping and Android Prototyping. Its customers include Designers, Marketers and Early-stage Startups.
Framer has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Freemium and Marketplace Fee.
As listed on Framer's pricing page on Oct 22, 2026: Free plan · $10–200/month (Free: free; Creative personal sites: $10/month; Growing professional sites: $30/month; Enterprise: $200/month).
Framer has approximately 773 employees.
Framer has completed 5 funding rounds, raising a total of $160.00M. The latest funding stage is Series D.
Framer offers: AI-driven Design Assistance, Custom Code Integration, Content Management System (CMS) Operations, Performance and SEO Enhancement, Responsive Web Design and Development.
Top alternatives and competitors to Framer include Bubble, thoughtbot, InMotion Software, Thoughtworks, User1st | A11y made simple. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Framer and Bubble are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Framer, https://bouncewatch.com/company/framer, updated 8 October 2026. When citing, please name BounceWatch and link this page.

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