Zug, Switzerland
FRESCO, a Swiss startup founded in 2017, is pioneering the use of blockchain technology in the art industry. With its innovative slogan, "Swiss startup Fresco introduces blockchain to simplify trust verification for the art industry, and creates a blockchain art award and digital museum," FRESCO uniquely positions itself as the world's first blockchain-based trust distribution network.
The platform allows art collectors, dealers, and organizations to display and evaluate collection strength using FRESCO tokens (FRES), which symbolize the trust an art participant places in their collected artwork. This approach aims to simplify the trust verification process and broaden access to global art collecting, providing a decentralized method to record art collection strength.
The company's strategic deployment of trust tokenization taps into the growing capabilities of blockchain, emerging at a pivotal moment for enhancing trust and transparency in the art industry. FRESCO recently secured a $5.00M Angel Round investment from Feng Han in June 2018, underscoring investor confidence in its potential impact on markets blending Blockchain and Design, with its headquarters in Switzerland.
