Fresh Direct (UK) logo — We’re produce fanatics. For over 50 years we have delivered...

Fresh Direct (UK)

We’re produce fanatics. For over 50 years we have delivered fruit, veg and dairy to dedicated chefs across the country.

Founded 1966 United Kingdom Bicester, United Kingdom 424 employees E-Commerce, Food Delivery +2

General Information

Company Name Fresh Direct (UK)
Founded Year 1966
Location United Kingdom Bicester, United Kingdom
Employees 424
Industries E-Commerce, Food Delivery, Food and Beverage +1
Business Model B2B, D2C, E Commerce
Revenue Model Product Sales, Service Fee
Social

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About Fresh Direct (UK)

Fresh Direct (UK) has been a staple in the UK's food and beverage sector since 1966, growing from a local fruit and vegetable supplier to one of the country's largest fresh food suppliers. Their commitment is evident through their slogan: "We’re produce fanatics." Over the decades, they have scaled operations to serve a wide range of clients, from small independent restaurants to large national high street brands.

Operating under the umbrella of the Fresh Direct Group, which includes M&J Seafood, Wild Harvest, and Fresh Fayre, they offer an extensive array of fresh food products. Notably, the acquisition by Sysco Corporation in February 2016 marked a significant milestone, as Sysco is recognized as the world's leading foodservice business headquartered in Houston, Texas.

With its headquarters in the United Kingdom, Fresh Direct maintains a strong culture focused on collaboration and innovation, making it an attractive partner for potential investors eyeing the e-commerce and food delivery markets.

Business keywords: fresh food supply, produce distribution, foodservice market, dairy goods delivery, restaurant suppliers, prepared foods, food products diversity, chef-focused supply, culinary partnerships, warehouse operations, business acquisition, procurement, career opportunities

Services & Products

Fresh Produce Delivery
Sauce and Soup Preparation
Vegetable Processing
Custom Culinary Solutions

Target Customers

Chefs Restaurants Catering Services Food Retailers

No funding data available for Fresh Direct (UK) yet.

Fresh Direct (UK) Alternatives & Competitors

View All Alternatives
Fresh Direct (UK) vs
Troia Foods
Troia Foods United States

We are your ultimate 'farm to table' food source!

14 employees
Food and Beverage, Supply Chain
Fresh Direct (UK) vs

Fresh From the Source Since 1912

301 employees
Consumer Goods, E-Commerce
Fresh Direct (UK) vs

Experience the Freshest Catch Delivered Straight to Your Doorstep

Venture round
E-Commerce, Food and Beverage

FAQ About Fresh Direct (UK)

We’re produce fanatics. For over 50 years we have delivered fruit, veg and dairy to dedicated chefs across the country.
Fresh Direct (UK) was founded in 1966.
Fresh Direct (UK) is headquartered in Bicester, United Kingdom.
Fresh Direct (UK) operates in E-Commerce, Food Delivery, Food and Beverage and Supply Chain. Its work centres on fresh food supply, produce distribution, foodservice market and dairy goods delivery. Its customers include Chefs, Restaurants and Catering Services.
Fresh Direct (UK) has a B2B, D2C and E Commerce business model. Its revenue comes from Product Sales and Service Fee.
Fresh Direct (UK) has approximately 424 employees.
Fresh Direct (UK) offers: Fresh Produce Delivery, Sauce and Soup Preparation, Vegetable Processing, Custom Culinary Solutions.
Top alternatives and competitors to Fresh Direct (UK) include Troia Foods, Citarella - The Ultimate Gourmet Market, Hachimenroppi, Ace Natural, Casalasco Società Agricola. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Fresh Direct (UK) and Troia Foods are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Fresh Direct (UK), https://bouncewatch.com/company/fresh-direct-uk, updated 25 September 2026. When citing, please name BounceWatch and link this page.

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