Gen H logo — Help us build a fairer housing market.

Gen H

Help us build a fairer housing market.

Founded 2019 United Kingdom London, United Kingdom 78 employees Debt Financing Total: $1.34B Finance, Financial Services +1

General Information

Company Name Gen H
Founded Year 2019
Location United Kingdom London, United Kingdom
Employees 78
Industries Finance, Financial Services, Fintech
Funding Stage Debt Financing
Business Model B2C, B2B2C
Revenue Model Usage Based, Service Fee, Transaction Fee
Offices as of Sep 2026
London, United Kingdom

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Market Expansion Sep 25, 2026

Gen H announced its expansion into Scotland, having launched there "earlier this year" and already helped various borrowers.

About Gen H

Gen H, established in 2019 and headquartered in the United Kingdom, is an ambitious player in the fintech space with a focus on the mortgage lending sector. With the slogan, "Help us build a fairer housing market," Gen H strives to democratize homeownership, targeting first-time buyers, home movers, and those interested in remortgaging.

The company seeks to simplify the home-buying process while ensuring the financial wellbeing of its clients through efficient home finance management. By being authorized and regulated by the Financial Conduct Authority (Register number: 921355), Gen H guarantees compliance with industry standards, inspiring confidence in its operational integrity.

Their most recent fundraising was significant, involving a £1.00B Debt Financing investment on 31 January 2022 from Waterfall Asset Management and Barclays Corporate Banking. This underscores solid backing from prominent financial institutions, reflecting investor confidence in Gen H's vision. The company's strategy positions it to significantly impact the finance, financial services, and fintech industries.

Business keywords: Mortgage Lending, First-Time Homebuyers, Homeownership Access, Home Movers, Remortgaging, Home-Buying Process Simplification, Financial Wellbeing, Smart Home Finance Management, Housing Market Transformation, Customer Support, Regulated Lender, Innovative Solutions

Services & Products

Income booster for increased borrowing capability
New Build Boost with interest-free equity loan
Interest-only mortgage schemes
Customizable mortgage solutions

Target Customers

First-time home buyers Home movers Remortgagers People facing difficulty saving for a deposit

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Debt Financing £1.00B 2
Waterfall Asset Management, Barclays Corporate Banking
31 Jan 2022
Debt Financing £300.00M 1
NatWest Group
15 Jun 2021
Series A $30.40M 7
JamJar Investments, Firstminute capital +5
15 Jun 2021
Seed Round $8.50M -
01 Aug 2019

Gen H Alternatives & Competitors

View All Alternatives
Gen H vs
Tembo
Tembo United Kingdom

🏠 Let's make home happen.

Series B
176 employees
Finance, Financial Services
Gen H vs
Justhome
Justhome Germany

Helping people own their home.

Pre-Seed
17 employees
Finance, Financial Services
Gen H vs
SnapFi
SnapFi United States

Uncomplicate Your Mortgage

11 employees
Finance, Financial Services

FAQ About Gen H

Help us build a fairer housing market.
Gen H was founded in 2019.
Gen H is headquartered in London, United Kingdom.
Gen H operates in Finance, Financial Services and Fintech. Its work centres on Mortgage Lending, First-Time Homebuyers, Homeownership Access and Home Movers. Its customers include First-time home buyers, Home movers and Remortgagers.
Gen H has a B2C and B2B2C business model. Its revenue comes from Usage Based, Service Fee and Transaction Fee.
Gen H has approximately 78 employees.
Gen H has completed 4 funding rounds, raising a total of $1.34B. The latest funding stage is Debt Financing.
Gen H offers: Income booster for increased borrowing capability, New Build Boost with interest-free equity loan, Interest-only mortgage schemes, Customizable mortgage solutions.
Top alternatives and competitors to Gen H include Tembo, Justhome, SnapFi, Eave - Home Lending, UpEquity. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Gen H and Tembo are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Gen H, https://bouncewatch.com/company/generation-home, updated 25 September 2026. When citing, please name BounceWatch and link this page.

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