Geru logo — Crédito para quem faz boas escolhas.
Uma empresa da @open.co

Geru

Crédito para quem faz boas escolhas. Uma empresa da @open.co

Founded 2014 Brazil Brazil 59 employees Series A Total: $506.46M Finance, Financial Services +4

General Information

Company Name Geru
Founded Year 2014
Location Brazil Brazil
Founders / Decision Makers
Team member
Employees 59
Industries Finance, Financial Services, Fintech +3
Funding Stage Series A
Business Model B2C, Marketplace, Embedded Finance
Revenue Model Commission, Transaction Fee, Service Fee
Social

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About Geru

Geru, founded in 2014, is Brazil's pioneering 100% online lending platform, offering accessible financial solutions to consumers who prioritize convenience and transparency. Operating in the Fintech sector, Geru has successfully combined technology with financial services to revolutionize the country's lending landscape. Since its market debut in 2015, the company has continuously enhanced its offerings to ensure rapid, secure, and fair loan processes.

Headquartered in Brazil, Geru employs a skilled team of over 130 professionals dedicated to upholding the company’s values of innovation and inclusivity. Their platform, characterized by its modern infrastructure and cutting-edge technology, reflects a commitment to evolving digital lending.

From an investment standpoint, Geru secured a BRL10.00M Convertible Note investment in March 2018, with backing from Chromo Invest, underscoring strong investor confidence and sustaining the company’s growth trajectory in the competitive fintech sector.

Business keywords: Online Lending Platform, Unsecured Personal Loans, Digital Financial Services, Credit Scoring Model, Marketplace Lending, Fintech Innovation, Transparent Loan Process, Modern Technology Infrastructure, Consumer Credit Solutions, Prime Borrowers, Near Prime Borrowers, Digital Payroll Loans, Data-Driven Decision Making, Interest Rate Optimization

Services & Products

GeruPay checkout solutions
credit facilitation
installment purchase solutions
financial clarity and predictability

Target Customers

online retailers physical store owners consumers seeking credit businesses seeking enhanced sales through financing options

Funding Rounds & Investors (10)

View All
Funding Stage Amount Investors Lead Investors Date
Convertible Note BRL10.00M 1
Chromo Invest
01 Mar 2018
Debt Financing BRL234.92M 1
Chromo Invest
01 Dec 2017
Convertible Note BRL10.00M 1
Chromo Invest
01 Sep 2017
Debt Financing BRL140.31M 1
Chromo Invest
01 May 2017
Debt Financing BRL50.17M 1
Chromo Invest
01 Nov 2016
Series A BRL21.50M 1
Chromo Invest
01 Jul 2016
Debt Financing BRL17.44M 1
Chromo Invest
01 Dec 2015
Debt Financing BRL16.02M 1
Chromo Invest
01 Jul 2015
Seed BRL6.10M -
01 Dec 2014
Angel BRL1.00K -
01 Jun 2013

Geru Alternatives & Competitors

View All Alternatives
Geru vs
Symple Loans
Symple Loans Australia

Better, faster, easier and more affordable personal loans

Series C
4 employees
Financial Services, Lending and Investments
Geru vs

Tasas más bajas en créditos, mejores rendimientos en inversiones

Seed
50 employees
Finance, Financial Services
Geru vs

Applied Data Finance offers a responsible and effective approach to unsecured consumer finance.

Venture round
342 employees
Finance, Financial Services

FAQ About Geru

Crédito para quem faz boas escolhas. Uma empresa da @open.co
Geru was founded in 2014.
Geru is headquartered in Brazil.
Geru operates in Finance, Financial Services, Fintech, Internet, Lending and Investments and Marketplaces. Its work centres on Online Lending Platform, Unsecured Personal Loans, Digital Financial Services and Credit Scoring Model. Its customers include online retailers, physical store owners and consumers seeking credit.
Geru has a B2C, Marketplace and Embedded Finance business model. Its revenue comes from Commission, Transaction Fee and Service Fee.
Geru has approximately 59 employees.
Geru has completed 10 funding rounds, raising a total of $506.46M. The latest funding stage is Series A.
Geru offers: GeruPay checkout solutions, credit facilitation, installment purchase solutions, financial clarity and predictability.
Top alternatives and competitors to Geru include Symple Loans, yotepresto.com, Applied Data Finance, Everyday Loans, Credit OK. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Geru and Symple Loans are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Geru, https://bouncewatch.com/company/geru, updated 31 July 2026. When citing, please name BounceWatch and link this page.

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