GetYourGuide is a travel company that operates an online platform connecting travelers with a wide range of activities, tours, and experiences globally. It is based in the hospitality and e-commerce industries, catering to travelers seeking unique experiences and tourists interested in local activities.
Founded in 2009, GetYourGuide provides services such as online booking for tours and activities, mobile ticketing solutions, personalized travel experiences, and 24/7 customer support. It serves individual travelers, mobile-savvy users booking on-the-go, and travel agencies collaborating on its platform. The company's business model includes acting as a marketplace, focusing on B2C commerce, with revenue derived from marketplace fees, commissions, and affiliate partnerships.