GetYourGuide logo — Booking platform for incredible travel experiences

GetYourGuide

Booking platform for incredible travel experiences

Founded 2009 145 employees Series E Total: $954.30M E-Commerce, Hospitality +1

General Information

Company Name GetYourGuide
Founded Year 2009
Employees 145
Industries E-Commerce, Hospitality, Travel and Tourism
Funding Stage Series E
Business Model Marketplace, B2C, E Commerce
Revenue Model Marketplace Fee, Commission, Affiliate

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Homepage Update

Significant changes detected on company website (98.5% content change).

Market Expansion Oct 09, 2026

GetYourGuide is expanding its offerings into small towns and inland areas.

AI Insight

Bounce Watch AI
1 month ago

GetYourGuide recently completed a substantial 60% overhaul of its website, signaling a strong strategic investment in enhancing its core online booking platform and user experience. This significant product development, coupled with its status as a key portfolio company for Highland Europe—which recently closed a new €1.1 billion growth fund—positions GetYourGuide for continued scaling and potential market expansion leveraging its improved digital offering.

Signal Types
Product Development Investor Activity
Strategic Labels
Platform Enhancement User Experience Focus Growth Scaling
Next Move: Expansion
·
Impact: 8/10
·
Ideal For: Growth Equity Investors — TravelTech

About GetYourGuide

GetYourGuide is a travel company that operates an online platform connecting travelers with a wide range of activities, tours, and experiences globally. It is based in the hospitality and e-commerce industries, catering to travelers seeking unique experiences and tourists interested in local activities.

Founded in 2009, GetYourGuide provides services such as online booking for tours and activities, mobile ticketing solutions, personalized travel experiences, and 24/7 customer support. It serves individual travelers, mobile-savvy users booking on-the-go, and travel agencies collaborating on its platform. The company's business model includes acting as a marketplace, focusing on B2C commerce, with revenue derived from marketplace fees, commissions, and affiliate partnerships.

Business keywords: Travel Experiences, Online Booking Platform, Tour Mediation, Activity Aggregator, Experiential Travel, Tourist Services, Mobile Travel Apps, Customer Review System, Tour Curation, Commission-Based Model, Cultural Activities

Services & Products

Online booking for tours and activities
Mobile ticketing solutions
Personalized travel experiences
24/7 customer support

Target Customers

Travelers seeking unique experiences Tourists looking for local activities Mobile-savvy users booking on-the-go Travel agencies collaborating on platforms

Funding Rounds & Investors (13)

View All
Funding Stage Amount Investors Lead Investors Date
Debt Financing $85.00M 3
KKR, Blue Pool Capital +1
01 Jun 2023
Debt Financing €80.00M 4
Deutsche Bank, UniCredit +2
01 Feb 2021
Convertible Note €133.00M 9
Battery Ventures, Heartcore +7
01 Oct 2020
Series E $484.00M 7
Heartcore, Lakestar +5
01 May 2019
Secondary Market Undisclosed 1
Swisscanto Invest
01 Feb 2019
Series D $75.00M 6
Battery Ventures, Heartcore +4
01 Nov 2017
Series C $50.00M 6
Heartcore, Highland Europe +4
01 Nov 2015
Series B $25.00M 4
Highland Europe, Spark Capital +2
01 Jul 2014
Series A $4.50M 6
Heartcore, Kees Koolen +4
01 Jan 2014
Series A $14.00M 3
Highland Europe, Spark Capital +1
01 Jan 2013

View All 13 Funding Rounds

GetYourGuide Alternatives & Competitors

View All Alternatives
GetYourGuide vs

Discover and book the best travel experiences across Asia with a trusted platform offering over 1,80...

Seed
E-Commerce, Marketplaces
GetYourGuide vs
Localie
Localie The Netherlands

Online community that connects travelers with verified locals to create unforgettable trips and auth...

10 employees
Hospitality, Travel and Tourism
GetYourGuide vs
onefinestay
onefinestay United Kingdom

Enjoy the finest stays

Growth
131 employees
E-Commerce, Hospitality

FAQ About GetYourGuide

Booking platform for incredible travel experiences
GetYourGuide was founded in 2009.
GetYourGuide operates in E-Commerce, Hospitality and Travel and Tourism. Its work centres on Travel Experiences, Online Booking Platform, Tour Mediation and Activity Aggregator. Its customers include Travelers seeking unique experiences, Tourists looking for local activities and Mobile-savvy users booking on-the-go.
GetYourGuide has a Marketplace, B2C and E Commerce business model. Its revenue comes from Marketplace Fee, Commission and Affiliate.
GetYourGuide has approximately 145 employees.
GetYourGuide has completed 13 funding rounds, raising a total of $954.30M. The latest funding stage is Series E.
GetYourGuide offers: Online booking for tours and activities, Mobile ticketing solutions, Personalized travel experiences, 24/7 customer support.
Top alternatives and competitors to GetYourGuide include Voyagin, Localie, onefinestay, StayPlanet, easyGuide - a UK Top 100 Startup. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
GetYourGuide and Voyagin are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for GetYourGuide, https://bouncewatch.com/company/getyourguide, updated 12 October 2026. When citing, please name BounceWatch and link this page.

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