Gizmo is based in London, United Kingdom, and offers an AI-powered platform that creates a social, gamified learning experience. It primarily serves students, including those preparing for GCSE, A-level, and AP exams, as well as secondary education learners.
Founded in 2021, Gizmo provides services such as a Flashcard Maker, AI Quizzes, and conversion tools that transform YouTube videos, PDFs, and PowerPoint presentations into flashcards. It operates on a B2C, SaaS, and freemium business model, generating revenue through freemium offerings, subscriptions, and usage-based plans.