GOODLES logo — Noodles, Gooder.

GOODLES

Noodles, Gooder.

Founded 2020 United States Santa Cruz, United States 90 employees Series A Total: $23.19M Food and Beverage

General Information

Company Name GOODLES
Founded Year 2020
Location United States Santa Cruz, United States
Founders / Decision Makers
Team member
Employees 90
Industries Food and Beverage
Funding Stage Series A
Business Model E Commerce, D2C, Subscription Box
Revenue Model Product Sales, Subscription, One Time Purchase
Social

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About GOODLES

GOODLES, a burgeoning company in the Food and Beverage industry, is reinventing a classic staple with its “Noodles, Gooder.” slogan. Founded in 2020, their innovative approach involves a nutritionally enhanced take on traditional mac & cheese. They blend convenience with health, offering a product that is protein-packed, veggie-boosted, and deliciously rebellious against typical expectations.

Headquartered in the United States, GOODLES is capturing attention in both consumer and investor circles, primarily due to its unique value proposition and market appeal. The company's latest funding update is a $13.00 million Series A round completed on 01 September 2023. This significant financial backing came from reputable investors like GingerBread Capital, L Catterton, Electric Feel Entertainment, Springdale Ventures, Willow Growth Partners, Cosmic Venture Partners, Third Craft Partners, Endeavor Partners, and Alumni Ventures.

Business keywords: processed foods, healthy packaged foods, mac and cheese, protein-packed products, veggie-infused foods, convenience foods, nutritious meals, food innovation, snack alternatives, health-conscious foods, dietary products, quick meals, functional foods, gourmet macaroni, alternative proteins

Services & Products

Nutrient-Packed Noodles
Mac and Cheese Products
Flavor Variety Packs
Online Shopping
Subscription Services

Target Customers

Healthy Food Enthusiasts Families Busy Professionals Health-Conscious Consumers Mac and Cheese Lovers

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Series A $13.00M 9
GingerBread Capital, L Catterton +7
01 Sep 2023
Seed Undisclosed -
01 May 2023
Seed Undisclosed -
01 Sep 2022
Seed $6.40M 5
1st Course Capital, GingerBread Capital +3
01 Nov 2021
Seed $3.79M 2
1st Course Capital, Alumni Ventures
01 May 2021

GOODLES Alternatives & Competitors

View All Alternatives
GOODLES vs
Whisps
Whisps United States

Leading the revolution in snacking. Protein made from 100% cheese.

17 employees
Food and Beverage, Manufacturing
GOODLES vs
imPASTA! Foods
imPASTA! Foods United States

Already spaghetti

Grant
12 employees
Food Delivery, Food and Beverage
GOODLES vs

PAOW! - Plant-Based Protein for People And Our World

15 employees
Food and Beverage, Manufacturing

FAQ About GOODLES

Noodles, Gooder.
GOODLES was founded in 2020.
GOODLES is headquartered in Santa Cruz, United States.
GOODLES operates in Food and Beverage. Its work centres on processed foods, healthy packaged foods, mac and cheese and protein-packed products. Its customers include Healthy Food Enthusiasts, Families and Busy Professionals.
GOODLES has a E Commerce, D2C and Subscription Box business model. Its revenue comes from Product Sales, Subscription and One Time Purchase.
GOODLES has approximately 90 employees.
GOODLES has completed 5 funding rounds, raising a total of $23.19M. The latest funding stage is Series A.
GOODLES offers: Nutrient-Packed Noodles, Mac and Cheese Products, Flavor Variety Packs, Online Shopping, Subscription Services.
Top alternatives and competitors to GOODLES include Whisps, imPASTA! Foods, Future Foods Enterprises, LLC., Legendary Foods, PACHA. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
GOODLES and Whisps are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for GOODLES, https://bouncewatch.com/company/goodles, updated 30 April 2026. When citing, please name BounceWatch and link this page.

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